Educational Philosophy

Educational Philosophy An educational philosophy is a personal statement of a teachers guiding principles about big picture education-related issues, such as how student learning and potential are most effectively maximized, as well as the role of educators in the classroom, school, community, and society Each teacher comes to the classroom with a unique set of principles and ideals that affects student performance. A statement of educational philosophy sums up these tenets for self-reflection, professional growth, and sometimes sharing with the larger school community. An example of the opening statement for an educational philosophy is, I believe that a teacher should have the highest of expectations for each of her students. This maximizes the positive benefits that come naturally with any self-fulfilling prophecy. With dedication, perseverance, and hard work, her students will rise to the occasion. Designing Your Educational Philosophy Statement Writing an educational philosophy statement is often part of degree courses for teachers. Once you write one, it can be used to guide your answers in job interviews, included in your teaching portfolio, and distributed to your students and their parents. You can modify it over the course of your teaching career. It begins with an introductory paragraph summarizing the teachers point of view on education and the teaching style you will use. It can be a vision of your perfect classroom. The statement usually contains two or more paragraphs and a conclusion. The second paragraph can discuss your teaching style and how you will motivate your students to learn. The third paragraph can explain how you plan to assess your students and encourage their progress. The last paragraph summarizes the statement again. Educational Philosophy Examples As with your students, you may be able to learn best by seeing samples that can help inspire you. You can modify these examples, using their structure but rewording them to reflect your own viewpoint, teaching style, and ideal classroom. Teaching Philosophy Statement Examples: These four examples of the first paragraph of an educational philosophy statement can help you when you are developing your own.Educational Philosophy Sample: This full sample shows the structure of four paragraphs for an educational philosophy statement. Using Your Educational Philosophy Statement An educational philosophy statement is not just a one-and-done exercise. You can use it at many points in your teaching career and you should revisit it annually to review and refresh it. Your Teacher Application and Interview: When you apply for a teaching job, you can expect that one of the questions will be about your teaching philosophy. Review your educational philosophy statement and be prepared to discuss it at the interview or provide it in your job application.Preparing for the New School Year or a Classroom Change: How has your experience in the classroom changed your educational philosophy? Before the start of each year, or when changing classrooms, set aside time to reflect on your philosophy statement. Update it and add it to your portfolio.

8 Steps to Changing Your Career

8 Steps to Changing Your Career If you’re considering changing your career, you might want to consider following these key steps. 1. Think why  you want to make a changeThe first step is to ask yourself some important questions. Do you hate your job? Do you think the grass is greener somewhere else? The more important question is: why are those things true? Once you get clear on the â€Å"why,† you can figure out what’s really motivating you, and have a chance of finding something that will truly hold your interest and attention. It can also save you from facing the same (or different) unforeseen problems in your next position.2. Think what  your ideal future looks likeFollowing your passion is one thing, but making smart career choices is another. Figure out exactly what you want your new career to look like, what exactly you want to be doing on a daily basis. Then figure out what you already have in your back pocket that qualifies you. What is your capital here? What can you leverage to e ase your transition and net this in the win column?3.  Assess everything you’ll need to tackleMake sure you know exactly what you need to have prepared in order to make your transition. Are there any skills or certifications you need to acquire first? Do you have the financial safety net to transition? Will there be any other factors such as childcare or housing that you’ll need to consider? Avoid getting your pants caught around your ankles and only make your move when you know you can execute.4. Make a planBefore you act, plan. Figure out your goal, and set a timeline. Break it up into steps and milestones and then set about checking each off. Measure your progress and enjoy the momentum you build as you work toward your new career.5. Track your progressHold yourself accountable to your timeline. Set deadlines and reminders for different pieces of your transition plan. Make lists, or even Excel spreadsheets, to keep yourself on track. You’re investing a lot in making this change, make sure you’re wasting none of your time or energy.6. Pivot your brandYou’ll need to shift your image a bit so that your new audience will understand and accept you. Make it easier for them to â€Å"get† you, where you’re coming from, and why they should want you. Figure out how to set yourself apart from competitors who’ve been in that field for years. Figure out how your old career narrative can be adapted as an asset in your new one. Think of yourself as a daring new product for a tired field, then sell that.7. Call in the cavalryYou have people. You have a network. Mobilize them. Consider asking your most trusted contacts for help. Ask for specific things that will make it easiest for the people who have your back to contribute effectively to your cause. You have a network; use it!8. Meet the right peopleYou need to know some important contacts in your new field. This is a given. Don’t let it stress you out. Show that you are genuinely interested in their experience and expertise, flatter carefully but not too much, and don’t ambush anyone. A little genuine respect can go a long way in sweetening up valuable allies.Change is scary. If you follow these steps, you won’t be at a risk of bailing on your career change dream. Do your homework, be methodical and open-eyed, and then take a well-placed flying leap.

The itc echoupal intiative harvard case study Essay

The itc echoupal intiative harvard case study - Essay Example To tap this opportunity, ITC-IBD has created an IT-enabled rural ‘channel’ called eChoupal to procure and process the soybeans in a productive way. So, using eChoupal, ITC-IBD wanted to streamline the input and output sides of the soybean supply chain, throughout its distribution network particularly in the Indian state of Madhya Pradesh. Through this process, they set an objective of giving the farmers access to quality inputs such as accurate weather report, correct information about sowing seeds, herbicides etc. Then in the output side, ITC’s objective through e-Choupal is to remove the dominance and clogging of the middlemen, by using Information Technology. The main problem this initiative of ITC faced is to do with the rules of the State Government. That is, the state government had stipulated that all purchases or procurement of the soybeans from farmers should be done in Mandi, to protect the farmers from unscrupulous buyers. So, the ITC had to convince the Government about the potential of procurement outside the Mandi for the farmers as well as the rural economy. Also, the need to provide the infrastructure to start eChoupal initiative is one of the problems faced by ITC. That is, with computer, telecommunication and Internet being in the infancy in India, with minimum spread, ITC had to built the whole structure independently with little backing from the Government. All these problems were overridden and the implementation was successful because of the full co-operation of the farmers, who were happy with this productive arrangement. Apart from the valuable information, they received for the effective cultivation, they also got profitable price for their soybeans. The role played by the liaison person named Sanchalak contributed to eChoupal success as well. The transparency of the process also made it into a successful venture. Supply Chain Management is the lifeline of any business.

High School Experience Essay Example | Topics and Well Written Essays - 750 words

High School Experience - Essay Example Therefore, my expectations in the International school have been a little different from my prior exposure. I encounter a new set of challenges. First, I had a problem getting along with my colleagues who I could see they were taken aback by my presence. In several occasion, I had been frustrated because I was unwelcome to join the groups. Every time I did, they would abruptly stop talking and stare at me. This made me run over weeks without making even a single friend. For this reason, I have had a problem learning about the programs and activities of my new school. In my former high school, learning was easy, and I could get along with my teachers. However, in my new school I have had a problem understanding the teachers. Learning has been different, as I have been used to writing notes on the chalkboard. Here, the teachers teach as student writes their note. This made my learning so difficult at first, but I have come to understand, and now things are much better. I took the time getting to know my new teachers. The school has a huge population and getting an appointment is much difficult. This made learning a bit difficult in the beginning, as I could not seek help from most of the teachers. Moreover, my new school is among the best performing in the State, and this is the reason that made my parent seek transfer from my former school. Therefore, the expectation of teachers from the student has been higher compared to what I have been used. This got me in trouble, as I could not perform well compared to another student. I felt like in the wilderness alone for a long period until I improved my grades. It is through class work that I first made friends. Out of sheer frustration to get my class work done, I had to consult my classmate. However, with time my new friends introduced me to sports. I have been a football player, but I could not get it easy in my new school. I resulted in playing basketball. It was my first time playing

Henri Fayol five rules of management Essay Example for Free

Henri Fayol five rules of management Essay Fayol’s first â€Å"rule† is foresight. Coca-Cola â€Å"complete[d] a plan of action for the future† (37) by planning to find a leader that could help â€Å"Coke recapture its previous growth pace and stock value without Goizueta’s legendary leadership.† (W-7) Fayol’s second rule is organization. Coca-Cola took care of this rule of management by being â€Å"very sensitive to local market conditions.† (W-7) They used bottlers that were local or one’s not entirely owned by the Coca-Cola Company. This allocation of local bottle companies â€Å"provide[d] and mobilize[d] resources to implement [Coca-Cola’s] plan. † (37) The next of Fayol’s rules is command. Coke implemented this rule by selecting Douglas Daft to take over as chairman and CEO in 2000 for Douglas Ivester. After being appointed CEO, Daft constructed a new executive management team consisting of just ten persons. This made management of the company more efficient since there were fewer jobs to worry about and fewer resources needed to do these jobs. The fourth rule of Fayol’s model is coordination. Coke had a major problem after introducing New Coke. They solved this problem by refraining to put out new products until they were certain that it would prosper. They resisted the temptation to follow the latest trend and used the motto â€Å"If it ain’t broke, don’t fix it.† When Coca-Cola finally felt ready to put out a new product they introduced Vanilla Coke and non-carbonated beverages to appeal to a broader range of consumers. Finally, Fayol’s last rule of management was control. To keep the company on track with the plan, Daft appointed twenty-four division and operations presidents to make sure the aims of the company were being upheld and attained. 2. Consider the following quote from Coca-Cola’s statement on diversity: â€Å"We embrace our commitment to diversity in all its forms at The Coca-Cola Company as a core value. Diversity – of race, gender, sexual orientation, ideas, ways of living, cultures and business practices – provides the creativity and innovation essential to our economic well-being. Equally important is a highly motivated, healthy and productive workforce that achieves business success through superior execution and superb customer satisfaction.† This quote can be related to the Coke case by the way that Coca-Cola selects its type of advertisement based on the target location. Another way they embrace their commitment to diversity is by their release of new products such as Vanilla Coke and non-carbonated beverages to meet the diverse needs of consumers. The quote can be related to the behavioral approaches to management by Daft’s decision to make the company a more entrepreneurial organization and slimming down on the number of executive managers. 3. How does Coca-Cola score on the eight attributes of performance excellence? On the eight attribute of performance excellence, Coca-Cola scores very well. The eight attributes can clearly be seen in the company: Bias toward action by making a decision to appoint Daft as the new CEO because they feel he will get things done better than Ivester. Closeness to the customers by using local companies to bottle and distribute Coke products so that the community is getting back from the products they purchase. Autonomy and entrepreneurship by coming out with new products like Vanilla Coke, Diet Vanilla Coke, Diet Coke with lemon, and non-carbonated beverages. Productivity through people by giving responsibility for implementing the company’s six strategic priorities to Coca-Cola employees. Hands-on and value-driven by seeking to reach the status the company had  under Roberto Goizueta. Sticking to the knitting by not producing new products after the failure of New Coke and sticking with the original product that got them their success until they were truly ready to release new products. Simple form and lean staff by Daft cutting his executive management team to just ten people.   Simultaneous loose-tight properties by broadening their beverages and creative service while maintaining the same image and standards the company conveys. 4. Do you think Douglas Daft will be successful in regaining the growth and value experienced under Roberto Goizueta? I do not think Douglas Daft will be successful in regaining the growth and value experienced under Roberto Goizueta because there is so much more competition today among carbonated beverages and Pepsi is coming up in status. Another factor is the fact that people are becoming healthier and drinking less carbonated drinks and switching to a healthier choice in water and sports drinks like Gatorade.

Teachers Understanding of the Pledge of Allegiance :: Patriotism Pledge of Allegiance Essays

Teachers' Understanding of the Pledge of Allegiance Introduction Current social context demands that we see people either as flag-waving patriots or traitorous war protesters. American social institutions have supported this dichotomy by fostering a haven from the complexity of the world situation since 9/11: come in, they seem to say, and say a prayer for our country, sing the national anthem, recite the Pledge. These institutions know that familiar words act as aural blankets. We wrap ourselves with vocabulary and cadences that soothe our souls, repeating words without thought. Although the custom had fallen off prior to 9/11, a great many American public schools begin the school day by reciting the Pledge of Allegiance. The recitation of a promise to support the flag and the country it represents constitutes an oath that is said by almost every student and teacher daily. We are concerned that the recitation of the pledge has gone unexamined by both teacher and student. While it may be acceptable for religious institutions to demand oath without analysis, public schools should be and are held to a different standard. Fostering the critical analysis of the documents that have supported our country is part of the rights and responsibilities of the American school system and those whom it employs. In this paper, we will begin the process of exploring what actually happens to the recitation and analysis of the Pledge of Allegiance in public schools. Our primary question for this initial work is: What do teachers think about the Pledge as it is used in their classroom? Background Research on the Pledge of Allegiance. In the last thirty years, there has been surprisingly little study of this particular ritual in democratic participation. The majority of this work tends to focus on the legal issues concerning refusal to say the Pledge (Knowles, 1992; Urofsky, 1995). This work effectively summarizes the current legal understanding of the relationship between state law and local school governance, that while states have a compelling interest to encourage democratic education in schools, their ability to mandate such participation is effectively limited by the Constitutional obligation to protect freedom of religion (Minersville School District v. Gobitis, 1940; Urofsky, 1995). In addition, there was a small cluster of studies that occurred around the U.S. centennial examining how the Pledge was being used in the context of democratic education (c.

Brand Elements

STUDY ON THE IMPORTANCE,ROLE,CONSUMER IMPACT & BUDGET OF VISUAL MERCHANDISING Dissertation Submitted to the Padmashree Dr. D. Y. Patil University In partial fulfillment of the requirements for the award of the Degree of MASTERS IN BUSINESS ADMINISTRATION Submitted by: DIVYA. P. KUMAR (Roll No. MBA-RET-0801010) Research Guide: PROF. KRISHNA SHETTY Department of Business Management Padmashree Dr. D. Y. Patil University CBD Belapur, Navi Mumbai. March 2010 1 INDEX TOPICPAGE NO 1Declaration4 2Certificate5 3Acknowledgement6 Objective of the project7 5Definition of the problem8 6Literature Review10 7Executive Summary15 INTRODUCTION TO VISUAL MERCHANDISING 8Introduction to Retailing17 9Introduction to Visual Merchandising63 10Role Of Visual Merchandising87 11Effect of the colour, line etc on Visual Merchandising152 12Impact Of Visual Merchandising on Consumer Behaviour167 13Budget in Visual Merchandising175 14Questionnaire185 15Data Analysis187 16Research Methodology191 17Recommendations192 18Limitations of study193 2 19Conclusion194 20Bibliography198 3 DECLARATION:I Divya P Kumar hereby declare that the dissertation, VISUAL MERCHANDISING – Importance, Role, Impact on Consumer & Budget submitted for the degree of Masters of Business Administration at Padmashree Dr. D. Y. Patil University’s Department Of Business management is my original work and the dissertation has not formed the basis for the award of any degree, associate ship, fellowship or any other similar titles Place: Navi MumbaiSignature of the student: Date: 4 CERTIFICATEThis is a certify that the dissertation titled Visual Merchandising is the bonafide research work carried out by Ms. Divya P Kumar of M. B. A at Padmashree Dr. D. Y. Patil University’s, Department Of Business Management during the year 2008-2010, in partial fulfilment of the requirements for the award of degree of Master In Business Administration and that the dissertation has not formed the basis for the award previous ly of any degree, diploma, associate ship, Fellowship or any other similar title.Place: Navi MumbaiSignature of the Guide Date: 5 ACKNOWLEDGEMENT I express my sincere gratitude to Prof. Krishna Shetty for providing me valuable guidance for the project on ? Visual Merchandising?. I also express my deep sense of gratitude to all the staff members for providing valuable guidance, information and facilities required for my project work. Last but not the least I am thankful to DR. D. Y. PATIL UNIVERSITY’S DEPARTMENT OF BUSINESS MANAGEMENT for giving me this wonderful opportunity of final project. Dr. R. Gopal Director, Department of Business Mgt,Padmashree Dr. D. Y. Patil University. 6 OBJECTIVES OF THE PROJECT: 1. To know the fundamentals and factors effecting visual merchandising. 2. To understand the problems of visual merchandising in retail industry. 3. To know the budgeting constraints of visual merchandising 4. To suggest solutions to problems of visual merchandising. 7 DEF INITION OF PROBLEM: Visual Merchandising (VM) is the art of presentation, which puts the merchandise in focus and in perspective too. It educates the customers, creates desire and finally augments the selling process.This is a nascent area of the Indian retail industry. Visual Merchandising achieves the following: †¢ Educates the customers about the products and services offered creatively and effectively. †¢ Enables a successful selling process, from browsing to buying. †¢ Establishes a creative medium to present merchandise in a lifelike 3-D environment, thus creating a strong impact and recall value. †¢ Sets the context of the merchandise. †¢ Establishes the linkage between fashions, product design and marketing by keeping the focus on the product. Draws the attention of the customers and help them match their needs with the visually merchandised product. 8 Every company in India keeps a specific amount apart for visual merchandising as it has a great imp act on its sales. The budget set up by most of the companies are very low thereby proving to set up a challenge for the visual merchandiser to utilize all the concepts and tools of visual merchandising to profit the company. The visual merchandiser has to come up with plans to make the maximum utilization of the money provided. It is his/her creativity that comes into play at this time. Literature Review 1. ) Retail Management(Text & Cases) – Second Edition Author – Swapna Pradhan This book seeks to expand the coverage in important topical areas of merchandise management, customer service retail marketing communicant and financial planning among others. The focus of this book has been on explaining the concepts n practices in retail mngt, particularly in the Indian/Asian setting. The author has taken a practical approach to make the treatment sound and interesting. Consequently the book is dotted with ? retail snapshots? which are boxed exhibits that illustrate a parti cular retail activity or situation-and 8 case studies including those on start bucks, shoppers stop, gili, big bazaar and titan. 2. )Retail Management – An Introduction Edited by V. V Gopal This book is based on relevant authoritative and thought provoking articles written by experts and published in leading professional magazines and research journals. The articles are organized in a sequential and logical way that makes reading cont and helps the reader acquire a holistic view of the subject.This helps in strengthening the understanding of the subject better and also enables the reader stretch their thoughts beyond the content of the book. The series is designed to meet the requirements of executive, research scholars, academicians and students of professional programs. 10 3. ) Visual Merchandising Advertisement Express—Magazine, Dec 2008 IFAI University Press In this issue v have articles listed fewer than 5 sections and a case study . The cover story of the issue i s visual merchandising. Marketers adopt various promotional strategies for the purpose of increasing sales volume.Visual merchandising is to organize the retail store such that the visual impact thus created is capable of attracting customers and making their shopping experience a real pleasure. The article discusses some aspects of visual merchandising in the current competitive scenario. The retail section has 1 article, ? consumer relation mngt in retail sector.? The descriptive article investigates the relationship mngt issues and the policies formulated for the same in the retail industry. 4. ) Marketing Master mind -Magazine Feb 2010Visual Merchandising – A silent salesman of retailers. Modern retailing formats in particular r making increased and innovative use of visual merchandising for promoting sales. With the growing presence of organized retailing in India, the use of visual merchandising concepts and tools is on the upswing. The cover story of the issue outlines the importance of visual merchandising and its role in today‘s scenario in the Indian retail industry. A special feature of this issue is the conclusions of an interview section .We have an interview with Obopay, A company that provides a solution for effective payments through mobile phones, A novel service which is now on offer in India too. 11 This issue also carries articles on other interesting topics such as consumer behaviour, tourism marketing and customer relationship mngt. 5. ) Retail Management Dunne Lusch-India Editioon This edition of retail mngt gives u gr8 insight into all aspects of retailing in a well thought out methodical approach that is sensitive to the constant changes within the industry.Professors Dunne & Lusch have continued the highest level of research to stay current with the industry and this enables the reader to engage in a well rounded dialogue about the retail industry. This book covers all major disciplines for retailing including human resou rces, operations , marketing ,multichannel retailing, finance & other areas as well, which will help u gain the best possible understanding about the retail industry. 6. ) Retailing Mngt 6th Edition 2007 Michael Levy& Barton A WeitzKnown for its strategic look at retailing and current coverage , this 6th edition cont,. to be orgaised around a model of strategic decision making. One of the major advantages of Levy/ Weits approach is the text readability, Organisation ,and its emphasis on how students can come to grips with real retailing issues and be able to solve problems . The text logical organization around a decision making process allows readers to learn about the process of strategic decision first b4 moving onto decision implementation.The implementation decisions are broken down into merchandise mngt decisions and store mngt decisions just as they would be in a real retailing sector. 12 The text provides a balanced treatment of strategic, ? how to ? and conceptual material ,in a highly readable and interesting format. The 6th edition cont. its cutting edge coverage on the latest topics and developments in retailing including globalization ,customer relationship mngt program , multichannel retailing,scm and the use of internet to improve operating efficiencies and customer service. 7. Fashion Retailing Author – Priyanka Ramgopal Well written, great photography & illustration. The text is approached logically with clear explanation of practical, real information that can be applied immediately. A must have for anyone entering the fashion retailing field or for retailers needing to up their game or train staff. Gave me a good understanding of how the fashion merchandising fiel is structured, who does what, how to merchandise a retail availability correctly and guidelines and approaches for creating effective displays. 8. ) India retail report 2009By Image Group A guest introduction for retail students, this book offer a user-friendly references gu ide to all aspects of fashion, merchandising and covers both images, dressing and in-store areas. Using examples from a range of store from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established fashion merchandiser. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props and explains the psychology behind shopping and buyer. 13 9. VMSD: Visual Merchandising Magazine: If you are looking for the primary magazine used by visual communicators, store display artists, and retail desigers, then VMSD is the answer. Since 1922,VMSD has been the prominent publication that reports on visual merchandising news and events, the latest in retail display, visual design, merchandising strategies, and new products. 10. ) Visual Merchandising Author – Tony Morgan A guest introduction for retail students, this book offer a user-friendly ref erences guide to all aspects of visual merchandising and covers both window dressing and in-store areas.Using examples from a range of store from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandiser. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props and explains the psychology behind shopping and buyer 14 Executive Summary Indian Retail Industry is ranked among the ten largest retail markets in the world.The attitudinal shift of the Indian consumer in terms of â€Å"Choice Preference†, â€Å"Value for Money† and the emergence of organized retail formats have transformed the face of Retailing in India. The Indian retail industry is currently estimated to be a US$ 200 billion industry and organized Retailing comprises of 3 per cent (or) US$6. 4 Billion of the retail industry. With a growth over 20 percent per annum over the last 5 years, organized retailing is projected to reach US$ 32 Billion by 2014.The Indian retail industry though predominantly fragmented through the owner -run † Mom and Pop outlets† has been witnessing the emergence of a few medium sized Indian Retail chains, namely Pantaloon Retail, RPG Retail, Shoppers Stop, Westside (Tata Group) and Lifestyle International. In the last few years, Indians have gone through a dramatic transformation in lifestyle by moving from traditional spending on food, groceries and clothing to lifestyle categories that deliver better quality and taste.Modern retailing satisfies rising demand for such goods and services with many players entering the bandwagon in an attempt to tap greater opportunities. According to the report of American Management Consulting Firm A. T. Kearney's 2006 Global Retail Development Index (GRDI), India is on the first position , continuing for two years (2005 and 2006), among 30 coun tries as the 15 world's most attractive market for mass merchant and food retailers seeking overseas growth.On the other hand, China is losing its attractiveness and making the way to India GRDI helps retailers to prioritize their global development strategies by ranking emerging countries based on a set of 25 variables including economic and political risk, retail market alternatives, retail saturation level, and the difference between gross domestic product growth and retail growth. The study quotes : â€Å"The Indian retail market is gradually but surely opening up, while China's market becomes increasingly saturated. visually merchandised product. Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented r etailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good visual merchandiserA perfect design process and the ability to create ideas that are different are required. Awareness of happenings in fashion world is needed so as to keep up-to-date with the dynamics of the market constantly. Visual merchandising includes window displays, signs, interior displays, cosmetic promotions and any other special sales promotions taking place. 16 Introduction to Retailing 17 The Global Retail Industry Retail has played a major role world over in increasing productivity across a wide range of consumer goods and services.The impact can be best seen in countries like U. S. A. , U. K. , Mexico, Thailand and more recently China. Economies of countries like Singapore, Malaysia, Hong Kong, Sri Lanka and Dubai are also heavily assisted by the retail sector. Retail is the second-largest industry in the United States both i n number of establishments and number of employees. It is also one of the largest worldwide. The retail industry employs more than 22 million Americans and generates more than $3 trillion in retail sale annually. Retailing is a U. S. $7 trillion sector.Wal-Mart is the world‘s largest retailer. Already the world‘s largest employer with over 1million associates, Wal-Mart displaced oil giant Exxon Mobil as the world‘s largest company when it posted $219 billion in sales for fiscal 2001. Wal-Mart has become the most successful retail brand in the world due its ability to leverage size, market clout, and efficiency to create market dominance. 18 Wal-Mart heads Fortune magazine list of top 500 companies in the world. Forbes Annual List of Billionaires has the largest number (45/497) from the retail business.Top Retailers Worldwide 1 Wal-Mart Stores, Inc. U. S. A. 2 Carrefour Group France 3 The Kroger Co. U. S. A. 4 The Home Depot, Inc. U. S. A. 5 Metro Germany Retail Sce nario in India: Touching Meteoric Scales As the corporates – the Piramals, the Tatas, the Rahejas, ITC, S. Kumar‘s, RPG Enterprises, and mega retailers- Crosswords, Shopper‘s Stop, and Pantaloons race to revolutionize the retailing sector, retail as an industry in India is coming alive. Retail sales in India amounted to about Rs. 400 billion in 2002, expanded at an average annual rate of 7% during 1999-2002. With the upturn in economic growth during 2003, retail sales are also expected to expand at a higher pace of nearly 10%. Across the country, retail sales in real terms are predicted to rise more rapidly than consumer expenditure during 2003-08. 19 The forecast growth in real retail sales during 2003- 2008 is 8. 3% per year, compared with 7. 1% for consumer expenditure. Modernization of the Indian retail sector will be reflected in rapid growth in sales of supermarkets, departmental stores and hyper marts.Sales from these large-format stores are to expand at gr owth rates ranging from 24% to 49% per year during 2003-2008, according to a latest report by Euro monitor International, a leading provider of global consumer-market intelligence. A. T. Kearney Inc. places India 6th on a global retail development index. The country has the highest per capita outlets in the world – 5. 5 outlets per 1000 population. Around 7% of the population in India is engaged in retailing, as compared to 20% in the USA.In a developing country like India, a large chunk of consumer expenditure is on basic necessities, especially food-related items. Hence, it is not surprising that food, beverages and tobacco accounted for as much as 71% of retail sales in 2002. The share of food related items had, however, declined over the review period, down from 73% in 1999. This is not unexpected, because with income growth, Indians, like consumers elsewhere, have started spending more on non-food items compared with food products. 20 Sales through supermarkets and depar tment stores are small compared with overall retail sales.Nevertheless, their sales have grown much more rapidly, at almost a triple rate (about 30% per year during the review period). This high acceleration in sales through modern retail formats is expected to continue during the next few years, with the rapid growth in numbers of such outlets due to consumer demand and business potential. The factors responsible for the development of the retail sector in India can be broadly summarized as follows: †¢ Rising incomes and improvements in infrastructure are enlarging consumer markets and accelerating the convergence of consumer tastes.Looking at income classification, the National Council of Applied Economic Research (NCAER) classified approximately 50% of the Indian population as low income in 1994-95; this is expected to decline to 17. 8% by 2006-07. †¢ Liberalization of the Indian economy which has led to the opening up of the market for consumer goods has helped the MNC brands like Kellogg‘s, Unilever, Nestle, etc. 21 To make significant inroads into the vast consumer market by offering a wide range of choices to the Indian consumers. †¢ Shift in consumer demand to foreign brands like McDonalds, Sony, Panasonic, etc. The internet revolution is making the Indian consumer more accessible to the growing influences of domestic and foreign retail chains Reach of satellite T. V. channels is helping in creating awareness about global products for local markets. About 47% of India‘s population is under the age of 20; and this will increase to 55% by 2015. This young population, which is technology-savvy, watch more than 50 TV satellite channels, and display the highest propensity to spend, will immensely contribute to the growth of the retail sector in the country.As India continues to get strongly integrated with the world economy riding the waves of globalization, the retail sector is bound to take big leaps in the years to come. The In dian retail sector is estimated to have a market size of about $ 180 billion; but the organised sector represents only 2% share of this market. 22 Most of the organised retailing in the country has just started recently, and has been concentrated mainly in the metro cities. India is the last large Asian economy to liberalize its retail sector.In Thailand, more than 40% of all consumer goods are sold through the super markets and departmental stores. A similar phenomenon has swept through all other Asian countries. Organised retailing in India has a huge scope because of the vast market and the growing consciousness of the consumer about product quality and services. A study conducted by Fitch, expects the organized retail industry to continue to grow rapidly, especially through increased levels of penetration in larger towns and metros and also as it begins to spread to smaller cities and B class towns.Fuelling this growth is the growth in development of the retail-specific properti es and malls. According to the estimates available with Fitch, close to 25mn sq. ft. of retail space is being developed and will be available for occupation over the next 36- 48 months. Fitch expects organized retail to capture 15%-20% market share by 2010. A McKinsey report on India says organised retailing would increase the efficiency and productivity of entire gamut of economic activities, and would help in achieving higher GDP growth.At 6%, the share of employment of retail in India is low, even when compared to Brazil (14%), and Poland (12%). 23 PRESENT INDIAN SCENARIO * Unorganized market: Rs. 583,000 crores * Organized market: Rs. 5, 000 crores * 5X growth in organized retailing between 2000-2005 * Over 4,000 new modern Outlets in the last 3 years * Over 5,000,000 sq. ft. of mall space under development * The top 3 modern retailers control over 750,000 sq. ft. of retail space * Over 400,000 shoppers walk through their doors every week * Growth in organized retailing on par w ith expectations and projections of the last 5 Years: on course to touch Rs. 5,000 crores (US$ 7 Billion) or more by 2005-06 TRADITIONAL RETAIL SCENE IN INDIA India is the country having the most unorganized retail market. Traditionally the retail business is run by Mom & Pop having Shop in the front & house at the back. More than 99% retailers function in less than 500Sq. Ft of area. All the merchandise was purchased as per the test & vim and fancies of the proprietor also the pricing was done on ad hock basis or by seeing at the face of customer. Generally the accounts of trading & home are not maintained separately.Profits were accumulated in slow moving & non-moving stocks which were to become redundant or consumed in-house. Thus profits were vanished without their knowledge. 24 The Manufactures were to distribute goods through C & F agents to Distributors & Wholesalers. Retailers happen to source the merchandise from Wholesalers & reach to end-users. The merchandise price used to get inflated to a great extent till it reaches from Manufacturer to End-user. Selling prices were largely not controlled by Manufacturers. Branding was not an issue for majority of customers.More than 99% customers are price sensitive & not quality or Brand Sensitive at the same time they are Brand conscious also. Weekly Bazaar in many small tows was held & almost all the commodities were on the scene including livestock. Bargaining was the unwritten law of market. Educational qualification level of these retailers was always low. Hence market was controlled by handful of distributors &/or Wholesalers. Virtually there was only one format of retailing & that was mass retail. Retailer to consumer ratio was very low, for all the categories without exception.Varity in terms of quality, Styles were on regional basis, community based & truly very low range was available at any given single place. Almost all the purchases / (buying) by mass population was need oriented & next turn may b e on festivals, Marriages, Birthdays & some specific occasions. 25 Impulsive buying or consumption is restricted to food or vegetables etc. Having extra pair of trousers or Shirts or Casuals & Formals & leisure wear & sports wear & different pair of shoes for occasions is till date is a luxury for majority population except for those living in Metros.Purchasing power of Indian urban consumer is very low and that of Branded merchandise in categories like Apparels, Cosmetics, Shoes, Watches, Beverages, Food, Jewellery, are slowly seeping into the lifeline of Indian City folks. However electronic & electrical home appliances do hold appropriate image into the minds of consumers. Brand name does matter in these white goods categories. In the coming times also majority of organized retailers will find it difficult to keep balance with rest of the unbranded retail market which is very huge.Different Forms of Retailing : Emergence of new formats of retailing in India Popular Formats †¢ Hyper marts 26 †¢ Supermarkets †¢ Departmental Stores †¢ Speciality Stores 27 †¢ Discount/shopping list grocer †¢ Traditional retailers trying to reinvent by introducing self- service formats as well as value- added services such as credit, free home delivery etc. RetailerOriginal formats RPG Retail Supermarket (Food world)Piramal'sDepartment Store (Pyramid Megastore) Pantaloon Small format outlets (Shoppe) RetailDepartment Store (Pantaloon) K RahejaDepartment Store (shopper's Groupstop) Specialty Store (Crossword) Tata/ Trent Department Store (Westside) Landmark Department Store (Lifestyle) Group Later Formats Hypermarket (Spencer's)Specialty Store (Health and Glow) Discount Store (TruMart) Supermarket (Food Bazaar) Hypermarket (Big Bazaar) Mall (Central) Supermarket (TBA) Hypermarket (TBA) Hypermarket (Star India Bazaar) Hypermarket (TBA) Others Discount Store (Subhiksha, Margin Free, Apna Bazaar), Supermarket Nilgiri's), Specialty Electronics 28 Plans o f Large Retailers * Reliance Retail: investing Rs. 30,000 crore ($6. 67 billion) in setting up multiple retail formats with expected sales of Rs. 90,000 crore plus ($20 billion) by 2009-10. * Pantaloon Retail: Will occupy 10 mn sq. ft retail space and achieve Rs. 9,000 crore-plus ($2 bn) sales by 2008. * RPG: Planning IPO will have 450-plus Music World, 50-plus Spencer's Hyper covering 4 mn sq. ft by 2010. * LIFESTYLE: Investing Rs. 400 crore-plus ($90 mn) in next five years on Max Hypermarkets & value retail stores, home and lifestyle centres. Rahejas: Operates Shoppers' Stop, Crossword, Inorbit Mall, and ‘Home Stop' formats. Will operate 55 â€Å"Hyper city† hypermarkets with US$100 million sales across India by 2015. * Pyramids Retail: Aiming to occupy 1. 75 million sq. ft retail spaces through 150 stores in next five years. * TATA (Trent Ltd. ): Trent to open 27 more stores across its retail formats adding 1 mn sq. ft of space in the next 12 DLF malls. Titan industr ies to add 50-plus Titan and Tanishq stores in 2006. 29 Small is big for Indian retail: It's raining malls in small-town India.Whether it's Kanpur, Ahmadabad, Indore, Agra, Baroda or Surat, the mall and multiplex culture has caught on in the country's smaller cities, powered by the burgeoning purchasing power of India's middle-class. From a handful of malls in the mid '90s, India today has nearly 200 malls spread across large and small cities. And 700 new malls are coming up all over India40% of them concentrated in the smaller cities. Small-town India is the next big thing in the retail business. Consider these numbers: in 2005, the contribution of smaller cities to total organized retailing sales was 15%.By the end of this year, that proportion is expected to grow to 25%. Organized retailing in small-town India is growing at a staggering 50-60% a year compared to 35%-40% in the large cities. The striking point is that it is the big names in the organized retail business that are e yeing these new opportunities. The Kishore Biyani-owned Future Group, India's largest retailer, plans to invest Rs 3,600 crore in 100 stores in 30 cities, increasing its retail space from 3. 5 million square feet to 30 million sq feet. The RPG group plans to open malls in all cities with a population of over 8 lakh.Similarly, Wills Lifestyle, the garments and accessories retailing division of ITC Ltd, plans to increase its footprint by doubling the number of stores from 50 to around 100 in the next two to three years, mostly in smaller cities. 30 Even Sunil Mittal's Bharti group has announced plans to get into food and farm products retailing. All these plans, however, are dwarfed by Mukesh Ambani's ambitions to do a Wal-Mart in India by investing $5. 60 billion (Rs 25,000 crore) and covering 1,500 cities and towns. The small-town retail boom could be considered a show-case of India's freemarket prosperity.It is being powered by healthy economic growth that is making more Indians mo re prosperous. Organized retailers have understood this and are hoping to ride the wave, exploit the first-mover advantage and establish strong brand loyalties in these relatively under-served markets. Indeed, this is probably the most compelling example of the trickle-down impact of liberalization in India. Looking ahead, retail analysts suggest that the sustained success of the IT and industries in small towns is expected to create more jobs and enhance spending power.Typically, small cities offer a 15% to 30% cost advantage over larger cities, not just in terms of employee costs but real estate costs as well, not to speak of the gains that accrue from reduced staff attrition rates. This gap is expected to widen over the next few years, creating a pull for smaller towns that will, in turn, power the small-town retail revolution. At present, real estate costs present a major incentive for India's organized retailers. Average rental values for ground-floor space are Rs 50-60 per squ are foot a month, against Rs 100-120 per sq foot a month in the bigger cities. 1 However, a strong demand for retail space has more than doubled rentals in cities like Jaipur, Chandigarh, Surat and Lucknow. While in the metros, retailers are filling gaps by increasing more stores, in small towns, these malls are way beyond the expectations of the consumers. These cities are untapped markets and retailers find it important to establish their brands there. Smaller cities are seeing plenty of action. For instance, Ludhiana can already boast worldwide restaurant chains like KFC, McDonald's, Pizza Hut, Domino's Pizza, Ruby Tuesday and Subway.A new world-class, 25-acre commercial centre and some seven new shopping malls-cum-entertainment centres are under construction. The Indian retail market is estimated at $350 billion. But organized retail is estimated at only $8 billion. However, the opportunity is huge—by 2010, organized retail is expected to grow to $22 billion. With the gro wth of organized retailing estimated at 40% (CAGR) over the next few years, Indian retailing is clearly at a tipping point. India is currently the ninth largest retail market in the world. It is names like Dehradun, Vijayawada, Lucknow and Nasik that will power India up the rankings soon.The Indian retail sector can be broadly classified into: a) FOOD RETAILERS There are large number and variety of retailers in the food-retailing sector. 32 Traditional types of retailers, who operate small single-outlet businesses mainly using family labour, dominate this sector. In comparison, super markets account for a small proportion of food sales in India. However the growth rate of super market sales has being significant in recent years because greater numbers of higher income. Indians prefer to shop at super markets due to higher standards of hygiene and attractive ambience. b) HEALTH & BEAUTY PRODUCTSWith growth in income levels, Indians have started spending more on health and beauty Prod ucts Here also small, single- outlet retailers dominate the market. However in recent years, a few retail chains specializing in these products have come into the market. Although these retail chains account for only a small share of the total market , their business is expected to grow significantly in the future due to the growing quality consciousness of buyers for these products . 33 c) CLOTHING & FOOTWEAR Numerous clothing and footwear shops in shopping centres and markets operate all over India.Traditional outlets stock a limited range of cheap and popular items; in contrast, modern clothing and footwear stores have modern products and attractive displays to lure customers. However, with rapid urbanization, and changing patterns of consumer tastes and preferences, it is unlikely that the traditional outlets will survive the test of time. d) HOME FURNITURE & HOUSEHOLD GOODS Small retailers again dominate this sector. Despite the large size of this market, very few large and mod ern retailers have established specialized stores for these products.However there is considerable potential for the entry or expansion of specialized retail chains in the country. e) DURABLE GOODS 34 The Indian durable goods sector has seen the entry of a large number of foreign companies during the post liberalization period. A greater variety of consumer electronic items and household appliances became available to the Indian customer. Intense competition among companies to sell their brands provided a strong impetus to the growth for retailers doing business in this sector. f) LEISURE & PERSONAL GOODS Increasing household incomes due to better economic opportunities have ncouraged consumer expenditure on leisure and personal goods in the country. There are specialized retailers for each category of products (books, music products, etc. ) in this sector. Another prominent feature of this sector is popularity of franchising agreements between established manufacturers and retailer s. 35 INDIAN RETAIL IS MOVING INTO SECOND GEAR 1) FIRST GEAR: (Create awareness) * New retailers driving awareness * High degree of fragmentation * Real estate groups starting retail chains * Consumer expecting ‘value for money' as core value 2) SECOND GEAR: (Meet customer expectations) Consumer-driven * Emergence of pure retailers * Retailers getting multi-location and multi-format * Global retailers evincing interest in India 3) THIRD GEAR: (Back end management) * Category management * Vendor partnership * Stock turns * Channel synchronization * Consumer acquisition * Customer relation's management 4) FOURTH GEAR: (Consolidation) * Aggressive rollout 36 * Organized retail acquitting significant share * Beginning of cross-border movement * Mergers and acquisitions For a start, these retailers need to invest much more in capturing more specific market.Intelligence as well as almost real-time customer purchase behaviour information. The retailers also need to make substantial i nvestment in understanding/acquiring some advanced expertise in developing more accurate and scientific demand forecasting models. Re-engineering of product sourcing philosophies-aligned more towards collaborative planning and replenishment should then be next on their agenda. The message, therefore for the existing small and medium independent retailers is to closely examine what changes are taking place in their immediate vicinity, and analyze.Whether their current market offers a potential redevelopment of the area into a more modern multi-option destination. If it does, and most commercial areas in India do have this potential, it would be very useful to form a consortium of other such small retailers in that vicinity and take a pro-active approach to pool in resources and improve the overall infrastructure. 37 The next effort should be to encourage retailers to make some investments in improving the interiors of their respective establishments to make shopping an enjoyable expe rience for the customer.As the retail marketplace changes shape and competition increases, the potential for improving retail productivity and cutting costs is likely to decrease. Therefore, it will become important for retailers to secure a distinctive position in the marketplace based on value, relationships or experience. Finally, it is important to note that these strategies are not strictly independent of each other; value is function of not just price, quality and service but can also be enhanced by Personalization and offering a memorable experience.In fact, building relationships with customers can by itself increase the quality of overall customer experience and thus the perceived value. But most importantly for winning in this intensely competitive marketplace, it is critical to understand the target customer's definition of value and make an offer, which not only delights the customers but also is also difficult for competitors to replicate. Challenges of Retailing in Ind ia Retailing as an industry in India has still a long way to go. To become a truly flourishing industry, retailing needs to cross the following hurdles: Automatic approval is not allowed for foreign investment in retail. †¢ Regulations restricting real estate purchases, and cumbersome local laws. †¢ Taxation, which favours small retail businesses. †¢ Absence of developed supply chain and integrated IT management. 38 †¢ Lack of trained work force. †¢ Low skill level for retailing management. †¢ Intrinsic complexity of retailing – rapid price changes, constant threat of product obsolescence and low margins. The retailers in India have to learn both the art and science of retailing by closely following how retailers in other parts of the world are organizing, anaging, and coping up with new challenges in an ever-changing marketplace. Indian retailers must use innovative retail formats to enhance shopping experience, and try to understand the regiona l variations in consumer attitudes to retailing. Retail marketing efforts have to improve in the country – advertising, promotions, and campaigns to attract customers; building loyalty by identifying regular shoppers and offering benefits to them; efficiently managing high-value customers and monitoring customer needs constantly, are some of the aspects which Indian retailers need to focus upon on a more pro-active basis.Despite the presence of the basic ingredients required for growth of the retail industry in India, it still faces substantial hurdles that will retard and inhibit its growth in the future. One of the key impediments is the lack of FDI status. This has largely limited capital investments in supply chain infrastructure, which is a key for development and growth of food retailing and has also constrained access to world-class retail practices. 39 Multiplicity and complexity of taxes, lack of proper infrastructure and relatively high cost of real estate are the o ther impediments to the growth of retailing.While the industry and the government are trying to remove many of these hurdles, some of the roadblocks will remain and will continue to affect the smooth growth of this industry. Fitch believes that while the market share of organised retail will grow and become significant in the next decade, this growth would, however, not be at the same rapid pace as in other emerging markets. Organised retailing in India is gaining wider acceptance. The development of the organised retail sector, during the last decade, has begun to change the face of retailing, especially, in the major metros of the country.Experiences in the developed and developing countries prove that performance of organised retail is strongly linked to the performance of the economy as a whole. This is mainly on account of the reach and penetration of this business and its scientific approach in dealing with customers and their needs. In spite of the positive prospects of this industry, Indian retailing faces some major hurdles (see Table 1), which have stymied its growth. Early signs of organized retail were visible even in the 1970s when Nilgiris food), Viveks (consumer durables) and Nallis (sarees) started their operations. 40 However, as a result of the roadblocks (mentioned in Table 1), the industry remained in a rudimentary stage. While these retailers gave the necessary ambience to customers, little effort was made to introduce world-class customer care practices and improve operating efficiencies. Moreover, most of these modern developments were restricted to south India, which is still regarded as a ? Mecca of Indian Retail‘ KEY CHALLENGES: 1) LOCATION: â€Å"Right Place, Right choice†Location is the most important ingredient for any business that relies on customers, and is typically the prime consideration in a customers store choice. Locations decisions are harder to change because retailers have to either make sustainable investm ents to buy and develop real estate or commit to long term lease with developers. When formulating decision about where to locate, the retailer must refer to the strategic plan: * Investigate alternative trading areas. * Determine the type of desirable store location * Evaluate alternative specific store sites 2) MERCHANDISE:The primary goal of the most retailers is to sell the right kind of merchandise and nothing is more central to the strategic thrust of the retailing firm. 41 Merchandising consists of activities involved in acquiring particular goods and services and making them available at a place, time and quantity that enable the retailer to reach its goals. Merchandising is perhaps, the most important function for any retail organization, as it decides what finally goes on shelf of the store. 3) PRICING: Pricing is a crucial strategic variable due to its direct relationship with a firm's goal and its interaction with other retailing elements.The importance of pricing decisi ons is growing because today's customers are looking for good value when they buy merchandise and services. Price is the easiest and quickest variable to change. 4) TARGET AUDIENCE: â€Å"Consumer the prime mover† â€Å"Consumer Pull†, however, seems to be the most important driving factor behind the sustenance of the industry. The purchasing power of the customers has increased to a great extent, with the influencing the retail industry to a great extent, a variety of other factors also seem to fuel the retailing boom. 5) SCALE OF OPERATIONS:Scale of operations includes all the supply chain activities, which are carried out in the business. It is one of the challenges that the Indian retailers are facing. The cost of business operations is very high in India. 42 FactorsDescriptionImplications Barriers to FDIFDI not permitted in pureAbsence of global retailingplayers Franchisee arrangementLimited exposure to best allowedpractices Lack of IndustryGovernment does notRest ricted availability of Statusrecognize the industryfinance Restricts growth and scaling up StructuralLack of urbanizationLack of awareness of ImpedimentsPoor transportation nfrastructure Consumer habit of buying fresh foods Administered pricing Indian consumers Restricted retail growth Growth of small, one- store formats, with unmatchable cost structure Wastage of almost 20%- 25% of farm produce High Cost of RealPro-tenant rent laws EstateNon-availability of government land, zoning restrictions Lack of clear ownership titles, high stamp duty (10%) Supply ChainSeveral segments like food Bottlenecksand apparel reserved for Difficult to find good real estate in terms of location and size High land cost owing to constrained supply Disorganized nature of transactionsLimited product range Makes scaling up 43 SSIs Distribution, logistics constraints – restrictions of purchase and movement of food grains, absence of cold chain infrastructure Long intermediation chain difficult High c ost and complexity of sourcing & planning Lack of value addition and increase in costs by almost 15% Complex TaxationDifferential sales tax ratesAdded cost and Systemacross statescomplexity of Multi-point octroidistribution Sales tax avoidance byCost advantage for smaller storessmaller stores through ax evasion Multiple Legislations Stringent labour law governing hours of work, minimum wage payments Multiple licenses/clearances required CustomerLocal consumption habits PreferencesNeed for variety Cultural issues Limits flexibility in operations Irritant value in establishing chain operations; adds to overall costs Leads to product proliferation Need to stock larger number of SKUs at store level Increases complexity in sourcing & planning Increases the cost of 44 store management Availability of Talent Highly educated class does not consider retailing a rofession of choice Lack of proper training ManufacturersNo increase in margins Backlash Lack of trained personnel Higher trial and error in managing retail operations Increase in personnel costs Manufacturers refuse to dis-intermediate and pass on intermediary margins to retailers ORGANISED RETAILING IN INDIA: Organized retailing is spreading and making its presence felt in different parts of the country. The trend in grocery retailing, however, has been slightly different with a growth concentration in the South. However, the Mecca of retailing is undoubtedly Chennai.What was considered a `traditional', conservative' and `cost-conscious' market, proved to be the home ground for most of the successful retail names – Food World, Music World, Health and Glow, Titan, Big Bazaar and Tanishq -to name a few. 45 The choice of Chennai as the `retail capital' has surprised many, but a variety of factors acted in its favour. Chennai, in spite of being a rapidly growing metropolis offers reasonable real estate prices, one of the most critical elements for the industry. Chennai has been witnessing a high industrial growth and ncreasing presence of the MNCs, both in the IT sector as well as outside it. The industrial boom has led to the emergence of new residential areas with aggregation of professionals as well as a rapid increase in the number of `double-income' households and growth of the nouveau riche/upper middle class with increased purchasing power. These have been combined with the increasing need for touch and feel shopping (especially for the large migrant population). All the factors have acted favourably in nurturing the industry. Consumer- the prime mover: A variety of factors seem to influence the growth in the retailing industry. Consumer Pull', however, seems to be the most important driving factor behind the sustenance of the industry. In this context, A. F. Ferguson & Co. had carried out a brief survey among consumers across income segments to understand their spending pattern. An analysis of the `monthly purchase basket of the consumers surveyed indicated that the average mo nthly household spends on food and grocery related items varied across income segments. 46 For instance, in the case of upper income households, the average spend was around Rs 4,200 per month.As against this, the average spend in the case of a middle income household was around Rs. 2,850 and lower income households Rs. 1,250 per month. (This is computed from a sample of 100 customers having an average family size of four. ) Based on the distribution of the more than 15 lakh households in Chennai across income segments and the average spend, a conservative estimate of the grocery retailing potential at Chennai will be around Rs. 300 crores. Besides increasing purchasing power, a variety of other factors also seem to fuel the retailing boom.With increase in double-income households and working women, there is an increasing pressure on time with very little time being available for leisure. In this scenario, consumers are seeking the convenience of one-stop shopping, whereby they coul d have better utility of time. They are also seeking speed and efficiency in processing, as a result. 4 Being more aware, consumers are on the look-out for more information, better quality and hygiene as well as increased customer service. These changes in consumer behaviour also augur well for the retailing industry.However, in India there are no uniform trends with respect to consumer buying behaviour. There are visible differences in the shopping pattern of consumers across income segments as shown in the table. Organized retailing has definitely made headway in the upper class. However, even in this segment, items such as milk, fruits, vegetables and a significant portion of `through-the-month' purchases seem to be done at traditional outlets. The middle income class prefers shopping for processed food and personal care in supermarkets and fall back on traditional outlets for bulk shopping.Organized retail outlets seem to be associated with branded items/special purchases. Organ ized retailing does not seem to have made an impact on the lower class, except for `curiosity' shopping. The biggest question before organized retailers therefore, is whether this really means a huge untapped potential for the organized retailers and whether the conversion in mindset going to be easy. Emerging trends: 48 The single most important evolution that took place along with the retailing revolution was the rise and fall of the dotcom companies.A sudden concept of `non-store' shopping emerged, which threatened to take away the potential of the store. More importantly, the very nature of the customer segment being addressed was almost the same. The computer-savvy individual was also a sub-segment of the `store' frequenting traffic. Internationally, the concept of net shopping is yet to be proven. And the poor financial performance of most of the companies offering virtual shopping has resulted in store-based retailing regaining the upper hand. Other forms of non-store shoppin g including various formats such as catalogue/mail order shopping, direct elling, and so on are growing rapidly However, the size of the direct market industry is too limited to deter the retailers. For all the convenes. Once that it offers, electronic retailing does not suit products where `look and see' attributes are of importance, as in apparel, or where the value is very high, such as jewellery, or where the performance has to be tested, as of consumer durables. 49 The most critical issue in electronic retailing, especially in a country such as ours, relates to payments and the various security issues involved.Retail management skills: It is a fact that the retailing industry is in its starting phase in our country. The benefits of organized retailing will only be felt once an equitable scale is achieved. This to a large extent depends on the store size, the walkthroughs, and bills per customer per year, average bill size and the revenue earned per sq. ft. But besides resources and bottom line, a variety of other aspects need to be in place for tasting success. The need for qualified and trained manpower is of utmost importance.The need for specialized skills is increasingly felt in the areas of: Strategic management – strategizing, targeting and positioning, marketing and site selection, among others Merchandise management – Vendor selection, inventory management, pricing and so on Store management – Layout, display, customer relationship, inventory management, etc. Administrative Management – Human resources, finance, marketing and so on 50 With the need for specialized skill set, retailing has become a specialized area of knowledge and training.The RPG School of Retailing and the introduction of specialized retailing courses at various business schools, including the IIMs, stand testimony to this. Technology impact: The other important aspect of retailing relates to technology. It is widely felt that the key differentiator b etween the successful and not so successful retailers is primarily in the area of technology. Simultaneously, it will be technology that will help the organized retailer score over the unorganized players, giving both cost and service advantages. Retailing is a `technology-intensive' industry.It is quoted that everyday at least 500 gigabytes of data are transmitted via satellite from the 1,200 point-of-sales counters of JC Penney to its corporate headquarters. Successful retailers today work closely with their vendors to predict consumer demand, shorten lead times, reduce inventory holding and thereby, save cost. Wal-Mart pioneered the concept of building a competitive advantage through distribution and information systems in the retailing industry. They introduced two innovative logistics techniques – cross-docking and electronic data interchange.Today, online systems link point-of-sales terminals to the main office where detailed analyses on sales by item, classification, s tores or vendor are carried out online. 51 Besides vendors, the focus of the retailing sector is to develop the link with the consumer. `Data Warehousing' is an established concept in the advanced nations. With the help of `database retailing', information on existing and potential customers is tracked. Besides knowing what was purchased and by whom, information on softer issues such as demographics and psychographics is captured.Retailing, as discussed before, is at a nascent stage in our country. Most organized players have managed to put the front ends in place, but these are relatively easy to copy. The relatively complicated information systems and underlying technologies are in the process of being established. Most grocery retailers such as Food World have started tracking consumer purchases through CRM. The lifestyle retailers through their `affinity clubs' and `reward clubs' are establishing their processes.The traditional retailers will always continue to exist but organiz ed retailers are working towards revamping their business to obtain strategic advantages at various levels – market, cost, knowledge and customer. 52 With differentiating strategies – value for money, shopping experience, variety, quality, discounts and advanced systems and technology in the back-end, change in the equilibrium with manufacturers and a thorough understanding of the consumer behaviour, the ground is all set for the organized retailers.The bottom line could look brighter, after all! It would be important to note, however, that the retailing industry in India is still a `protected industry'. It is one of the few sectors which still have restrictions on FDI. Given the current trend in liberalization, it will not be long before the retailing sector is also thrown open to international competition. This will see a further segregation of the international retailing brands and the domestic retailers, thereby injecting much greater dynamism into the market. That will be when the real action will begin.In the second article on retailing, we uncover a model for retailers to handle the emerging scenario. India's retail sector is going to transform and with a three-year compounded annual growth rate of 46. 64 per cent, retail sector is the fastest growing sector in the Indian economy. Traditional markets are transforming themselves in new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Western-style malls have begun appearing in metros and near metro cities, introducing the Indian consumer to a new shopping experience.

What is the Environment?

The term ‘environment' has been widely used and has various meanings and interpretations. The word environment originally is take from the French word â€Å"Environia† which means the surround. The environment also means of nature. In other words, environment is the natural world, as a whole or in a particular geographical area, especially as affected by human activity. The environment can also be meant for all things around us including living things or non-living. For example, natural forces, human beings, animal, plants and other living things such as water, climate temperature and pressure which provide growth and development as well as damage to the earth itself. According to P. Gisbert â€Å"Environment is anything immediately surrounding an object and exerting a direct influence on it.†. According to E. J. Ross â€Å"Environment is an external force which influences us.† The environment can be referred to anything that surrounds by an object and anything that give impact to it. It also refers to things surrounded and may made changes due to factors such as natural, artificial, social, biological and psychological. According to Islam, ‘environmentalism' is based on the teachings of monotheism or unity of understanding that combines human, nature and Allah. Islam has made morality as the core of the relationship between human, nature and Allah. Based on this theory, it is proven that any problems or environmental pollution arise from the imperfections of human morality against himself, nature and Allah. The concept of human being as a Caliph indicates that this environment is the right of Allah and His creation that man must carry out the trust. In addition, this nature is an implied sign or symbol of Allah's greatness and powers.The Islamic View of the EnvironmentIn Islam, God is the real owner of the universe. The sky and the sun, the moon and the stars are decorating the sky, also the flowers, trees, and various other plants and assort kinds of animals are the creation of Allah SWT. He is the one who causes the rivers to flow on the earth, upholding the sky without pillars or support and making the night and the day. In the creation of the earth and the universe as described in the Quran, there are signs of the Power of Allah that we can see and observe. Besides, Allah also states in several other verses that clearly describe the process of creation of the earth and the universe.Indeed, in the creation of the heavens and the earth and the alternation of the night and the day are signs for those of understanding. (QS. Ali Imran: 190) Another verse in Quran refers to creation of earth,Surely your Lord is God, who created the heavens and the earth in six days — then sat Himself upon the Throne, covering the day with the night it pursues urgently — and the sun, and the moon, and the stars subservient, by His command. Verily, His are the creation and the command. Blessed be God, the Lord of all Being. (QS. Al A'raaf: 54)As we know, the earth is created for humankind, it can be used for any purpose as long as it does not give a bad effect on the environment and ecological balance. Islam is a religion that strictly prohibits its Ummah to excessive in search of worldly things. Allah has created everything in this world with its own measurement. There is nothing to be underestimated and nothing is over him, everything is enough and perfect, as Allah states in the Quran, which means,who has created all things well. And He originated the creation of man out of clay (QS. As Sajda: 77)Muslims believe that Allah created the heaven and the earth in the best possible way. He made the mountains, the rivers and the sea so that humans could find their livelihood. Water is a very important element in Islam. Furthermore, water is also one of the blessings of the world given by Allah to his creatures. It is an evident and proven with a repeat of the Arabic word for water (Ma') 63 times in the entire Quran. The total number of words in the Quran is 6,666 fractures if divided by 63 fractions it almost reaches 1% of the whole Quran verse. This proves that almost 1% (0.945%) of Quran content is about water. It can be seen that 60 percent of the human body is water and most of the amount of water is found in human cells. Besides, nearly 71 percent of the earth is filled with water. Not only in the sea, water also exists in the air (water vapor), rivers, lakes, ice caps, glaciers, soils and aquifers. Moreover, water is very important in human life because it is used almost in every aspect of human life. Not only for drinking, water is also used in various forms of daily activities such as washing, bathing, worship and so on.Apart from being used for domestic uses, water is also very important in economic activities such as industry, manufacturing and transportation. In fact, water also helps generate electricity in the dam. But water can also have adverse effects on humans such as floods, mud floods and water pollution in the rivers and acid rain. However, such catastrophic events will only happen when humans themselves fail to manage the water and the environment well. When humans do not care for cleanliness, letting the garbage scattered unmanaged, cutting down trees, ponding the merciless land, releasing pollutants into the water, developing areas without smart and eco-friendly planning, then that's when water brings disaster to human life. It is undeniable that animals and plants are important in life as it is a source of life that brings great benefits to human life. This is because, without any other species on the earth humans can not survive in life. There a says â€Å"If you believe in tomorrow, you plant trees today.† Trees are often related with nature and wildlife as it helps to preserve life on the planet through the oxygen cycle. The plants are considered like the lungs of the earth. However, as smokers who damaging their lungs, pollutions that occur like open burning and uncontrolled deforestation have damaged these trees.Protecting trees and nature is a beautiful Islamic concept. But sometimes they had been ignored. Allah states in different verses in the Quran laid it related to the protection of the environment and also tells us about the blessings that he has given us. The forest is one of the valuable assets that is given to us as it provides great ecosystem services by put in biodiversity, fill up underground aquifers, preventing soil erosion, reducing the effects of lightning floods, reducing climate change and global warming. Therefore, as the forests have a very important significance, we should take special attention to the forest destruction and reforestation can take place simultaneously.Moreover, animals that give a big contributions to plants and humans. For example, they will move and migrate to help plant distribution. Besides, animals also contributed in terms of producing leather goods, stuff from wool, and also beigns food sources such as milk, meat and honey. Islam strongly emphasizes the considerable attributes of maintaining the survival of fellow beings so as not to extinction the habitat in any animal or plant species. In order to safeguard the good of humans and all other creatures as well as to preserving the diversity of life on earth.The concept of behavior towards nature In Islam, Allah has set man as a stewardship on earth. A term which same meaning as successor, khalifah, trustee, viceroy, and guardian. People not only affords the rights to use the nature resource but they also must follow the environmental ethics by using it without damaging the beauty of the environment. There are several concept that help people in behaving according to certain boundaries.†¢ ShariahIn general, shariah is a living law in Islam that is based on Quran and Sunnah. Implementation of sharia in the concept of environmental care will have a huge impact. This is because by implementing Islamic-based rules, environmental environments can be maintained and applied according to the rules that have been set and not just according to human desires.The environment is one of the gifts of Allah to his people in fulfilling human nature demands. In fact, the earth is simply empty land if it is not given a beautiful environment that becomes a home for humans and other beings. In fulfilling the demands of living as human beings and the khalifah of Allah on this earth, mankind has been guided and taught by Islam. Islamic education is one of the ways in educating people on environmental protection. this is very different from western education where Islamic education covers physical and spiritual aspects but western education only emphasizes physical aspects. As time goes by, development is intensively implemented. but along with that, people must maintain the boundaries in the use of the environment in order to explore the area without redundancy.AqidahNext is the Aqidah. Aqidah is an Arabic word which means a bond or knot. It is also means a strong belief and faith in God that will not be broken and cut off in any situations. The strong aqidah holds with the guidance of the Quran can make one act according to the recommendations of the Quran. for example, the Quran clearly describes the environment as a command not to do damage to the earth, the effects an d consequences of human action, and so on. The examples of Quran verses that mention environmental matters is the command to do no damage to the earth,When it is said to them, ‘Do not corruption in the land', they say, ‘We are only ones that put things right.' (QS. Al-Baqarah:11)If every human being in the world understands and adheres to each of the Quran explanation clearly as described, then this earth's damage can be reduced apart from the earth's age factor. But in reality there are not many who are able to obey the abide to the ordered because the weakness of the Aqidah has affected the environment.Morality (Akhlak)Morality is the word jama ‘from the word (al-khuluqu) meaning habits, behavior, personality, custom, and even the religion itself. While from the perspective of the term it is the inherent nature of the self that can produce something easily and without thinking, researching or coercion. Morality is also a human behavior in relation to God, human relations and human relationships with the en vironment. The concept of environmental care in Islamic perspectives also emphasizes from the angle of morality. This is because morality plays an important role that is born of a complete Aqidah and a detailed understanding of shariah. Through morality, the personality of a Muslim is build with praiseworthy qualities in action against the environment. There are four examples of the commendable nature of Islam that must be present in each individual who are able to affect the care of the environment are Qanaah, Mahabbah, and Ihsan. Qanaah is the gratefulness of all the gifts of Allah for the necessity of life. In other words, it is an attitude that is not greedy and always grateful to the grace of God. for example, this type of people will not involved in excessive logging activities that damage the shape of the earth. Furthermore, the attitude of the Mahabbah is the attitude of loving people and other beings. Loving humans and other creatures include love for the environment and to strive for the best of the environment. Through a high surrender attitude it will control the individual not to be harmful to the environment and to be on the lookout for something that involves environmental sensitivity. Finally, Ihsan is a human attitude that is always careful in doing action because knowing God is always watching it. Through this attitude, it is able to train people to be more aware of the surroundings. As an example that can be attributed to the concept of environmental care of an Islamic perspective is someone who is in a state of anger able to control himself from damaging the plants around him as there is still a kindness in him.ConclusionThe environment plays an important role in life of mankind and all who live in the environment. This is a sign of Allah's glory and becomes a ways in understanding the reality of the existence of Allah. This natural welfare needs to be preserved as a sign of gratitude of Allah. The task of preservation and conservation of nature is the responsibility of every human being who lives in this universe, irrespective of the limits of religion. It is undeniable that the more rapidly the world develops in line with the latest technology, the increasingly environmental problems. The global warming climate is one of the easy examples of how human failures are in preserving the environment. Indeed, Islam encourages the ummah to continuously advance themselves with the blessings of this world. It should be noted however, that it can not extend beyond the limits set by the Shari'a. Islamic approaches to environmental issues are based on justice and equity. this is because exploration that destroys other habitats is prohibited in Islam. Environmental destructions not only affects life but also an unpredictable generation that is equal to the right to live and enjoy from the environment as the present generation lives and enjoys.

Analysis on Laura Bohannans Relationship with the Native of Tiv in West Africa essays

Analysis on Laura Bohannans Relationship with the Native of Tiv in West Africa essays In her essay Shakespeare in the Bush, Laura Bohannan attempts to illustrate whether there is a universal understanding through her experience of sharing Hamlet with the Tiv in West Africa. Throughout the story the Tiv object to some of its details, however, overall they are able to understand Hamlet, a very English play. Different cultural backgrounds not only make the Tiv and Bohannan have very different interpretations of Hamlet ,but also the general ideas of life and death. The essay is very much developed around their simple and abstracted relationship between the Tiv and Bohannan. In her opening paragraph, Bohannan implies a very direct and assumptive relationship of herself and the Tiv. Using a sharp comparison left Oxford for the Tiv in West Africa (300), Bohannan implies that she is from an educated background and the Tiv are not. In addition, Bohannan goes to Africa to conduct her study on the Tiv. An unequal relationship becomes clear. However, when she gets there, the Tiv treat her well and see her as their friend as they invite her to drink beer and to share stories. The Tiv do not feel intimidated by the superior western culture. At first Bohannan thinks that human nature is pretty much the same the whole wide world over (300). She assumes that all human nature including her own culture and the Tiv is the same. She seeks to prove that even a story like Hamlet can be universally interpreted. One need not be from England or another Western country to understand Shakespeare. However, after exposing the Tiv to Hamlet, the interpretation, regarded as universal and correct interpretation, falls short when placed in the context of other cultures. Although the Tiv share in the belief that people are the same all over the world, both the Tiv and Bohannan assume that all people are like them. For example, The Tiv were shocked at the fact that King Hamlet had ...

Using If-Then-Else and Switch in Conditional Statements

Using If-Then-Else and Switch in Conditional Statements Conditional statements in a computer program support decisions based on a certain condition. If the condition is met, or true, a certain piece of code is executed. For example, you want to convert user-entered text to lowercase. Execute the code only if the user entered capitalized text. If not, you dont want to execute the code because it will lead to a runtime error. There are two main conditional statements used in Java:  the if-then and  if-then-else statements, and the switch statement. The If-Then and If-Then-Else Statements The most basic flow control statement in Java is if-then: if [something] is true, do [something]. This statement is a good choice for simple decisions. The basic structure of an if statement starts with the word if, followed by the statement to test, followed by curly braces that wrap the action to take if the statement is true. It looks like this: if (  statement  ) {// do something here....} This statement can also be extended to do something else if the condition is false: if (  statement  ) { // do something here...}else {// do something else...} For example, if you are determining whether someone is old enough to drive, you might have a statement that says if your age is 16 or older, you can drive; else, you cannot drive. int age 17;if age 16 {System.out.println(You can drive.);}else  {System.out.println(You are not old enough to drive.) There is no limit to the number of else statements you can add.   Conditional Operators In the example above, we used a single operator. These are the standard operators you can use: equal to: less than: more than: greater than or equal to: less than or equal to: In addition to these, there are four more operators used with conditional statements: and: not:!  or: ||is equal to:    For example, the driving age is considered to be from age 16 to age 85, in which case the AND operator can be used. else if ( age 16   age 85 ) This will return true only if both conditions are met. The operators NOT, OR, and IS EQUAL TO can be used in a similar way. The Switch Statement The switch statement provides an effective way to deal with a section of code that could branch in multiple directions based on a single variable. It does not support the conditional operators the if-then statement does, nor can it handle multiple variables. It is, however, a preferable choice when the condition will be met by a single variable because it can improve performance and is easier to maintain.   Heres an example: switch ( single_variable ) {case value://code_here;break;case value://code_here;break;default://set a default;} Note that you start with the switch, provide a single variable and then set out your choices using the term case. The keyword break completes each case of the switch statement. The default value is optional, but good practice. For example, this switch prints the lyric of the song  Twelve Days of Christmas  given a provided day. int day 5; String lyric ;  // empty string to hold the lyric switch (day) {case 1: lyric A partridge in a pear tree.;break;case 2:lyric 2 turtle doves;break;case 3:lyric 3 French hens;break;case 4:lyric 4 calling birds;break;case 5:lyric 5 gold rings;break;case 6:lyric 6 geese-a-laying;break;case 7:lyric 7 swans-a-swimming;break;case 8:lyric 8 maids-a-milking;break;case 9:lyric 9 ladies dancing;break;case 10:lyric 10 Lords-a-leaping;break;case 11:lyric 11 pipers piping;break;case 12:lyric 12 drummers drumming;break;default:lyric There are only 12 days.;break;}System.out.println(lyric); In this example, the value to test is an integer. Java SE 7 and later support a string object in the expression. For example:String day second;String lyric ;  // empty string to hold the lyric switch (day) {case first:lyric A partridge in a pear tree.;break;case second:lyric 2 turtle doves;break;case third:lyric 3 French hens;break;// etc.

Project 2 Essay Example | Topics and Well Written Essays - 750 words

Project 2 - Essay Example Therefore in order to save the ecology of our environment it’s essential to keep a limit on the deforestation operations, even if it leads to losses for the business and corporate sector. Deforestation Deforestation takes place when a large area of the forest is cleared for the purpose of construction of new residential buildings, industrial hubs or for other business purposes. Once the area gets deforested, trees are never re-planted. This results in gradual reduction of forests which has now become an important global issue. If the current rate of deforestation is continued, the world’s rain forests would completely disappear within hundred years. One of the major reasons of deforestation is agriculture. The second most accepted reason includes the logging operation that supplies the wood and paper to the whole world. Rapid urbanization and increased number of constructions can be regarded as the third most logical reason of deforestation. The other minor reasons incl ude wildfires and overgrazing. The effects of deforestation can have various negative effects on the society. The most crucial one is the loss of habitat for innumerable species. Data says that around 70% of the earth’s animals and birds live in forests, which won’t be able to survive when deforestation would take place. Deforestation also causes climatic changes giving rise to soil erosion, decrease in rainfall and temperature swings. Also trees are known for absorbing greenhouse gases that supports global warming. Fewer trees means huge amount of greenhouse gases entering the environment which in turn fuels the severity and magnitude of global warming. Solution to deforestation The secondary research techniques have been used for finding the solution to the problem of deforestation. These types of data are collected from research conducted by other people or organizations. The World Wide Fund for nature (WWF) has started forest conservation approach that aims toward preventing deforestation starting from the rainforests to the temperate forests. They had already started their work towards the protection of forests half a century back and now they have proudly announced the accomplishment of their efforts towards the conservation of the ecosystem. The fastest and simplest solution to deforestation would refer to simply restrict the cutting down of trees. However implementing this solution needs a more organized approach. We can opt for a careful management of the forest resources by the elimination of clear-cutting to ensure that the environment of the forest remains intact. It’s evident from the rate of deforestation that cutting down of forests is unavoidable for the survival and growth of humans. Therefore the solution should try to balance the rate of cutting trees and the rate of planting new ones. Although this solution would start to replenish the loss of forest in recent years, we need to plant more and more trees for settling the damage caused in the past. If we look closely towards our environment, we will find that not only deforestation but also several other factors causes the imbalance of the biodiversity. In our day to day life, we can contribute towards the safety of our eco-system by taking little measures like planting and maintaining trees, avoiding unnecessary usage of