Machiavelli's view of human nature in The Prince Essay

Machiavelli's view of human nature in The Prince - Essay Example Machiavelli's view of human nature in The Prince In chapter 15, Machiavelli writes, â€Å"men†¦and princes†¦, are remarkable for some of those qualities which bring them either blame of praise† (Machiavelli, 1961). The princes show those characters that will not deprive him of his state. In this case, men follow what brings them benefit even if it is a vice – â€Å"it will be found that something which looks like a virtue, if followed, would be his ruin; whilst something else, which looks like a vice, yet followed brings him security and prosperity.† Being in the highest position of the land, and with the highest authority, the prince should put in effect policies that will serve his best interest (Machiavelli, 1961). This shows that Machiavelli supported any action of princes that will give them satisfaction, even if it will hurt the citizens. He believed that the prince’s followers are sometimes unreliable, and the prince might lose their loyalty. This is indicated in chapter 11: â€Å"For such a prince cannot rely upon what he observes in quiet times, when citizens have need of the state, because then everyone agrees with him; they all promise, and when death is far distant they all wish to die for him; but in troubled times, when the state has need of its citizens, then he finds but few† (Machiavelli, 1961). The prince should therefore ensure that at every moment citizens are in need of the state, and they will always be faithful to him.

Case analysis Study Example | Topics and Well Written Essays - 250 words - 4

Analysis - Case Study Example ABC focuses on accumulating cost thru activities while traditional costing focuses on accumulating costs within functional areas. ABC system is used as an internal system for management decision while traditional accounting is for external purposes used by stakeholders and government’s review. The rich information provided by the review of literature in the study further confirmed the advantages that managers acquire in terms of costs association by implementing ABC. Managers are able to reduce costs in designing products and improve coordination with suppliers and customers. However certain limitations of ABC use are observed in the case study. Particularly, the case findings said that thru statistical computations, it was proven that ABC has no dependent relationship with the Return on Assets. Further, it was gathered from the study that there was a weak evidence associating ABC and accounting profitability is dependent on plant’s operational characteristics. The above findings suggest cognizance of both methods. Profitability is a measure that is very much relevant for stakeholders. They are very much interested in ROA and profitability which are their primary concern in investing. These factors are measured by traditional method of accounting, while internal factors that will add to profitability are best measured by ABC system. Ittner, Christopher, William, Lanen, and Larcker, David. â€Å"The Association between Activity Based Costing and Manufacturing Performance.† Journal of Accounting Research, Vol. 40, June 3, 2002, pdf. Web. 11 Sept.

How organisations can become better managers of cultural diversity on the global market

How organisations can become better managers of cultural diversity on the global market Introduction The purpose of this article is to demonstrate how organisations can become better managers of cultural diversity on the global market. This paper argues that organisations can achieve success with diversity environment by finding and accepting visible and non- visible differences between values and factors in the workforce (Kandola and Fullerton, 1998). Consequently, individual organisations need to have their own theories and ideas about management and development diversity environment in the context of social-economic conditions, national legislation, culture, demography, history factors (Jones, Pringle and Shepherd, 2000; Syed 2008a). There is plenty of evidence which highlights cases of diversity management and its inputs into organisations. A significant part of the discussion in this paper is based on the framework of micro-, macro- and meso-level analysis relevant to PO Ferries as a multicultural organisation, while creating their strategy of working culture, respect and values around different level of diversity (Schneider, 2001: 27). In other words, the issue of diversity involved diverse personal characteristics, such as gender, race, culture and disability (Cox 1993; Ottaviano Peri, 2006; Thomas 1991), but also social discourses, national structures, institution and organisational processes and behaviours in the development of a multicultural workplace. This paper is structured as follows. The next section has been divided into three smaller sections in which each of them deeply explain diversity management levels based on PO Ferries examples and some of criticisms. Those sections highlight aspects and approaches which need to be taken into concern in professional management decisions if organisations want to become better in a cultural diversity market. Background Diversity management is a cultural change process (Singh, 2002) of set values and recognises the difference between people and organisations. An integrated approach to managing diversity means understanding differences which has been created by environment, adopts an opportunity, improved employee motivation (Beaver stock, 1991) and at the same time meet organisation objectives. Globalisation, migration from developing countries and a shift away from economic barriers (Hill, 2009: 3) is extremely challenging for HRM in the context of human rights laws, limitation on employment opportunities, culture influences or organisational approaches towards managing diversity. According to researches, the phenomenon of managing diversity has taken into account the framework of multilevel factors, macro-national level, micro-individual level (Syed, J. Ozbilgin, M. 2009) which can improve rules of diversity legal organisation policies and respond to a power of different circumstances in the workp lace (Johns, 2001: 39). The micro level Diversity based on individual attributes and aspirations which are part of the micro- level analysis. It is crucial to understand the individual- level factors if organisations want to achieve success and minimalism conflict and lower job satisfactions which can become the potential future problems (McMillan- Capehart, 2005). People should be treated equally regardless of race, ethic, gender, sexual, orientation or other social rewards (Jewson and Mason). For example, PO Ferries employ over 35000 employers around the world of which 34% of them are non- British and that includes 65% of men and 35% of women. Average age is 19-55 years old for man and 23- 57 years old for woman. Over 25% of non- British employees are working in highest positions like: managers, officer or team leaders (56% woman, 44% man), about 40 % are working in PO offices as call advisers and translators and the rest 35% are working as customer service stewards on boats (HRM- PO, 2009) . Previous statistics suggest that culturally diverse backgrounds do not block their career and activities because of the separation from their home country. There is a limited evidence of companies where diversity management is well- organised like PO Ferries. Organisation as a global institution need to take into concern national culture influences and design their jobs, values and multiple identities to effectively promote outcomes but also individual relationships and interaction within an organisation. Thus, Sign (2002) explain that by developing peoples opportunities to the best of their ability will be paid by commitment, innovation and creativity to organisations by employees. Managers, who manage diverse teams must adopt mix perspectives and make sure that diversity contributions are integrated into organisational objectives. Only by personal contact, face to face interactions or indirect electronic interactions, the organisation is going to build strong micro- level relationship where employees will fe el that their contributions are influenced and noticed by employers. According to PO Ferries, micro- level of analysis is representing by face to face communication between managers and employees. All ideas, problems or suggestions which involved organisation performance or sometimes even some employee private problems are discussed carefully with managers attentions and ideas to help. The literature review criticises many organisations around the world in which the opportunity for foreign woman to achieve better positions are not the same as foreign men. This can be classified as sexual discrimination which is part of micro- level diversity recruitment. UK statistics show that womens gross individual income is on average 51 per cent less then men (ECO, 2009). Employers still forget about relevant legislations and the fact that organisations need to play by the rules which cause controversial problems and criticisms. PO Equal Opportunities Policy covers all legislations which deal with discrimination (EOP, 2007). Furthermore, women who work for PO Ferries have the same respect as men and sex has no influence on the position they have. The company has 35% women working as a manager or a team leader which is 7% more and 27% in customer service which again is 12% more compared to men (PO, 2009). The macro level In management- orientation, focus should be not only on organisation benefits but also on people performances from difference of capital, labour, skills, knowledge, behaviours, communications and other cultural differences which are keys of organisations improvement and positive action (Bratton and Gold, 2004). The local phenomenon of managing diversity cannot be separate from its social- cultural, social- economic, social-political and institutional contexts (Syed and ÃÆ'-zbilgin, 2007). Professional diversity management offered by organisations needs to be universal and flexible for cultural changes. The multicultural, multilingual and multidisciplinary nature of the professional workplace has to take responsibility for cross- culture communication, corporate and dimensions. According to National Statistics (2007), Great Britain has 507,000 non- British which constitute 87% of all UK population on the end of 2007. This means that diversity is more usual than it was before and it is giving organisations opportunities to be competitive and flexible on the global market. For example PO Ferrys staff come from different countries like: Scotland (34%), Poland (20%), Spain (3%), Slovakia (9%), Italy (5%), Ireland (10%), France (15%) and other (4%). Those differences are building high performance and quality customer services compared to other subsidisers (PO, 2009). If diversity management is prepared to take organisational culture into the company environment, their success will be higher. The key point is to understand social difference codes in the workplace. Ridgeway (2006) explain social difference codes as the widely shared cultural beliefs that delineate the socially significant distinctions among people on the basis of which a society is structured and inequality is organised (p.180). In other words people can be categorized based on individual attributes and dimensions of diversity which has been mentioned as a part of micro- level but also adopted into macro- level analysis where focus is on social stratification and stereotypes as a persons status or ethnicity (Syed and ÃÆ'-zbilgin, 2007). The diversity management effort must integrate both micro- and macro- diversity awareness to make organisations effective and a friendly place for employees with different backgrounds. Management should design a polycentric strategy for managing diverse environments. There are lots of literatures which criticise the ethnocentric ways of looking on diversity. There are still many organisations where staff have not been trained to work in a diversity environment and cannot recognise the potential of cultural diversity. It is hard for them to accept the fact that changes can be good and an ethnocentric strategy will cause many problems and will not bring any improvements into the organisation. There are evidences which criticises how the host market ignored and stayed closed for changes. For example, being a foreign employee can be a disadvantage because English is not their first language (Bertone, 2004) and some employers cannot understand that foreign qualifications are as good as home ones. As a result, an immigrants education is less important as a home citizens and the possibility to find a job in their profession becomes mission impossible. PO is not allowed to discriminate anyone who has got international qualifications, because that company focuses on knowledge and training their staff to make sure that performance and high quality of service is competitive compared to other similar companies. PO is quite happy to train those people who are open for development and improvement in qualifications as long as those qualifications are relevant to job. Diversity management should in their behaviours and decisions appropriate international standards not ethnocentric mentality and go forward to improve all the time. This paper also argues that national or organisational laws, labour policies and social- economy issues can affect diverse workers. Nowadays, there are many organisations which have designed their own diversity- oriented policies. Indeed, as a result of human rights and equal opportunity laws, those policies create anti-discrimination rules in the context of micro- and macro- levels. PO in their policies clearly explain that discrimination on those levels is not allowed (EOP, 2007). Management in their responsibility must ensure that they do not engage in any form of discrimination and that they are fair with their decisions. The management strategy should not only provide rivalry (Porter, 1990) but take opportunities to embrace the high- performance based on high trust, commitment and productivity and at the same time not forgetting about employment social relationships (Godard, 2004). The meso level The last but as important as micro- and macro- level is the meso- level of analysis which highlights relationships between organisational context and component behaviour in the aspect of organisation outcomes (McCarthy, 2002: 59). In other words, social capital (Bourdieu Wacquant, 1992) is a resource which is important for a diversity managers work through organizational levels and networks between companies and employees. Most organisations expect from foreign employees to assimilate to the domestic culture. It is the management responsibility to make that happen and help a diverse workforce to achieve that access (Thomas and Ely, 1996). Being a multicultural workplace is compromised when they give employees opportunities to make their own choices based on cultural backgrounds and by not playing organisational rules. Thomas and Ely (1996) calls that approach multiculturalism. The work environment is not involved in only multiculturalism but also in the context of diversity circumstances. Bourdieu said that diversity habits like: what the worker eats, their practices, political opinions and all other individual activities are principles in the workplaces for employees. Professional organisations create friendly environments for those values, beliefs which in some points are responsible for organisational improvement and success (Syed and ÃÆ'-zbilgin, 2009). Because PO have employees from different pa rt of the world, some of the diversity habits have been taken into concern in management decisions. Food and drinks which are served for different cultured staff included French, Polish and Spanish meals. The same is with customers. The Dover- Calais route offers French and English menus. So, everyone can find something nice in the menus that the company offers. Konrad (2003) notes that it is important for managers to have focus on power relations between various identity groups in organisations and in all dissimilar individuals behaviours to avoid misunderstanding. Stone, Stone-Romero Ã…Â ukaszewski (2007) recommended that HRM processes and practices must change to be more flexible on increasing cultural diversity and HRM as a modernist project (Legge 2005: 337) should support diversity management with improvement in their decision making within the working environment. Conclusion This paper explains a framework through which diversity management can be understood from different perspectives. That framework not only brings together micro-, macro- and meso- level analysis but also helps better understand how important each of those approaches is for multicultural organisations. Both multinational businesses and multinational management need to learn how to recognize the significant of multidimensional investment in human resource development which approaches the need to develop strategy, collaborative and cross- culture competence to improve business and employees performance (ÃÆ'-zbilgin, Tatli 2008: 65). Managers need to understand that a diverse workforce can improve organizational productivity and creativity. Managing a diverse workforce is a challenge. When people from different backgrounds come together in the workplace, there is a potential for great improvement, but also a possibility for conflict. This paper has highlighted the diversity efforts on different levels and PO Ferries is an example of a company where diversity management is still developing on all micro-, macro- and meso- levels. The paper has also argued that organisations still have to change in their structures, strategy and management knowledge about diversity. Improvement and understanding is needed to become better employers, managers or leaders of diversity teams. The implications of the paper is that managers need to do more then just manage people, they have to take into account the above framework and try to do the right things (Druckers, 2001) because managing people is a challenge but also a compromise. References: Drucker, P. (2001), The essential Drucker: selections from the management works of Peter F. Drucker. Oxford: Butterworth-Heinemann. Konrad, A. (2003), Defining the Domain of Workplace Diversity Scholarship, Group and Organization Management, 28, 1, 4-17. Bourdieu, P. (1998), Practical Reason: On the Theory of Action, p.8, Cambridge: Polity Press. Stone, D., Stone-Romero, E., Ã…Â ukaszewski, K. (2007), the impact of cultural values on the acceptance and effectiveness of human resource management policies and practices. Human Resource Management Review, 17, 152à ¢Ã‹â€ Ã¢â‚¬â„¢165. Jones, D., Pringle, J., and Shepherd, D. (2000), Managing Diversity Meets Aotearoa / New Zealand, Personnel Review, 29, 364-380. Syed, J. (2008a), A Context specific Perspective of Equal Employment Opportunity in Islamic Societies, Asia Pacific Journal of Management, 25, 1, 135-151. Cox, T. (1993), Cultural Diversity in Organisations. San Francisco, CA: Barrett- Koehler Publishers Inc. Ottaviano, G.I.P. and Peri, G. (2006), The economic value of cultural diversity: Evidence from US cities, Journal of Economic Geography 6(1): 9-44. Thomas, R. Jr. (1991), Beyond Race and Gender: Unleashing the Power of Your Total Workforce by Managing Diversity. American Management Association, New York: AMACOM. Hill, Ch. (2009), International Business. Competing in the Global Market, 7th Edition, Irwin McGraw- Hill and London. Beaverstock, J. (1991). Skilled international migration: an analysis of the geography of international secondments within large accountancy firms. Environment and Planning, A23, 1133à ¢Ã‹â€ Ã¢â‚¬â„¢1146. Syed, J., ÃÆ'-zbilgin, M. (2009), A relational framework for managing diversity. The International Journal of Human Resource Management, December 12, 2435-2453. Syed, J., ÃÆ'-zbilgin, M. (2007), A relational framework for managing diversity. Paper presented at the Annual Meeting of the Academy of Management, August 3-8, Philadelphia, PA. Johns, G. (2001), In praise of context, Journal of Organizational Behaviour, 22:31-42. Thomas, D., and Ely, R. (1996), Making Differences Matter: A New Paradigm for Managing Diversity, Harvard Business Review, 74, 5, 79-90. National Statistic 2007, (online). Available at: http://www.statistics.gov.uk/CCI/nugget.asp?id=260 (Accessed 24th November 2009) Ridgeway, C. (2006), Social Relational Contexts and Self-organizing Inequality, in Relational Perspectives in Organizational Studies: A Research Companion, eds. O. Kyriakidou and M. ÃÆ'-zbilgin, Cheltenham, UK: Edward Elgar, pp. 180-196. EOP, (2007), Equal Opportunities Policy- PO Ferries Limited, Dover. Porter, M. E. (1990), The Competitive Advantage of Nations, Macmillan, London McCarthy, (2002), System trump program- Organizational Components and External Influence, Chapter 6, p.59 Bertone, S. (2004), From factory fodder to multicultural mediators: A typology of NESB immigrant work experiences in Australia. PhD Thesis. Sydney: University of Sydney. ÃÆ'-zbilgin, M.F., Tatli, A. (2008), Global Diversity Management: An Evidence-Based Approach. London: Palgrave Macmillan. Parker, C. (1999) Singh, V. (2002), Managing Diversity for Strategic Advantage. London: Council for Excellence in Management and Leadership. McMillan- Capehart, A. (2005), A configurational framework for diversity: socialization and culture. Personnel Review, 34(4): 488-503. Jewson, N. and Mason, D. (1986), The theory and practice of equal opportunities policies: liberal and radical approaches. Sociological Review, 34(2): 307-34. Legge, K. (2005), Human Resources Management: Rhetoric and Realities (anniversary edn). Basingstoke: Palgrave Macmillan: 337. Godard, J. (2004), A critical assessment of the high-performance paradigm. British Journal of Industrial Relations, 42(2): 39-78. Schneider, R. (2001), Variety performance. People Management, 7(9): 26-31. Bratton, J. and Gold, J. (2007), Human Resources Management: Theory and Practice. Palgrave Macmillan, (4th edition). Kandola, R. and Fullerton, J. (1998), The Diversity Mosaic in Diversity in Action: Managing The Mosaic, (2nd Edition) London: Institute of Personnel and Development. Bourdieu, P., Wacquant, L. J. D. (1992), An invitation to reflexive sociology. Cambridge, UK: Polity Press. Equality Human Rights Commission, 2009, (online). Available at: http://www.equalityhumanrights.com (Accessed 26th November, 2009) HMN- PO PO (2009), PO Performance for 2009, Dover.

FEMINIST CRITISM OF THE STONE CARVERS :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The feminist approach of the Stone Carvers allows us to look at Klara’s role as a spinster in a new perspective. It allows us to analyze the role of a woman in the first half of the twentieth century.   Ã‚  Ã‚  Ã‚  Ã‚  A woman’s role in the early twentieth century still revolved around serving the male members of one’s family. Klara was tied to the traditional role of a female. She would have chores as well as having to make supper for her father, grand father and sometimes Eamon. Klara was more independence than the average woman because she was taught two arts by two masters. She could tailor suits, and carve wood. She had two skills that were named to be man’s skills. Her knowledge gave her the power to control what happened in her life. Klara was respected in her town for her skills because they usually came to her to make suits. Eamon acknowledged her skill and asked her to make a red suit. Her knowledge of these skills gave her more independence, freedom and power. She was one of the few female members in her community who had their own income. She had freedom to do what she wanted with her life but she was still restricted by her society because she w as still a woman. Time plays a key part in the role of women. In the late nineteenth century, Klara’s grandmother was an excellent tailor. She tailored suits for all members of the community as well as for Father Gstir. She always referred to herself as a seamstress because she was a woman and at this time period a woman’s skilled was less valued than the skill of a man. The battle for equality between men and women is clearly depicted by Helga. Klara’s mother always stated that she was a tailor rather than a seamstress. She valued her skills greatly and taught Klara to be proud. Klara can carve and tailor, so she had more power than the generations of women before her time.   Ã‚  Ã‚  Ã‚  Ã‚  Klara Becker’s role as a spinster in the novel gives her to have an advantage over other women. As a spinster, society allows her to be a bit eccentric. Taking over the farm after the death of her father and grandfather was considered eccentric for a spinster but madness if it was a widow. This shows that the place of the women in this society is not equal to that of a male.

Two Kinds Amy Tan Outline

Thesis: In Two Kinds, Amy Tan uses defiant americanized Jing-Mei and her native mother’s expectation of obedience to depict the clash of the cultures and its effect on the relationship between the two.I. Jing-Mei is overpowered by her hopeful and ambitious mother who believes that anything is possible and is willing to take any measures to achieve it: however her ambitious nature weighs heavy on Jing Mei and places strains on their relationship. a. â€Å"My mother believed you could be anything you wanted to be in America† I. â€Å"Like many immigrants to the United States, Jing-mei’s mother has created visions of her adopted country as a land of opportunity where all dreams may be realized (Brent)†II. Culture aspect because mother holds ambitions shared my immigrants and childlike faith B. â€Å"You could open a restaurant. You could work for the government and get good retirement You could buy a house with almost no money down. you could be instantly fa mous† I. â€Å"Opening paragraph introduces an element of irony in the narrator’s attitude toward her mother’s vision of America as a place where â€Å"you could become anything you wanted to be (Brent)†. II. Her mother has unreal expectations because she expected her to achieve greatness instantlyC. â€Å"Soon after my mother got this idea about Shirley Temple, she took me to the beauty training school in the Mission District and put me in the hands of a student who could barely hold the scissors without shaking.† I. â€Å"Her mother’s American dreams, function as a symbol of hope for a brighter future for her daughter(Brent)† II. Her mother is doing what she believes to be best for Jing- Mei but is causing her to resent her.III. â€Å"When she looks in the mirror one night, she sees only her mother’s of her as a failure and a disappointment(Brent)† II. Her mother’s asian culture means that pride and honor paired with the sacrifice of her other children make Jing- Mei an outlet for her mother to channel all her hopes and dreams into. A. â€Å"And after seeing, once again, my mother's disappointed face, something inside me began to die.† I. â€Å"Jing-Mei’s sense of failure to embody her mother’s hopes and dreams is†¦distressful (Brent)†.B. â€Å"Three days after watching the Ed Sullivan Show my mother told me what my schedule would be for piano lessons and piano practice.† i. again her mother  is trying her best to make Mei-Jing be better than she was trying to vicariously live through her Conclusion: Although Mei-Jing initially resents her mother’s cultural exceptions of her initially she then realizes as she comes of age that her mother only has her best interest in hear. The piano symbolizes the struggle to stay true to herself but also trying to remain obedient and respectful to her mother. Acceptance of the piano as a gift symbolizes her mother’s forgiveness of her. Coming of age means maturity for Mei-Jing and regret towards her actions when younger.

Memo †Investment Recommendation for Centagenetix Essay

After looking over the material regarding Centagenetix, I have a recommendation as to whether or not MPM should invest in Centagenetix. I realize that we have spent a great deal of time and resources on this project already, and that Harvard Medical School is anticipating that this deal will go forward. I also realize that backing out of the deal now could reflect badly upon MPM and upon you, but my recommendation is that MPM invest in Centagenetix at this point. The main reason is that if Centagenetix is actually able to create a product to increase human longevity, there are some major questions and concerns about first getting this product to market, as well as what conditions this product might carry for measurable efficacy and if the market will be willing to accept them. I will discuss other considerations shortly but I think that is itself a potential deal-breaker. Let us first consider the New England Centenarian Study (NECS). While it is a worthwhile and interesting study, w ith good correlations between family members and a sample pool large enough to provide preliminary findings, it still has some weaknesses. The two major ones being how geographically centric it is and the size of it. Scientists who study aging have long argued that environment and lifestyle play the largest role in longevity, but Centagenetix is setting out to see if that is incorrect: if there is in fact a heritable gene (or genes) for longevity. It would seem that in order to provide a strong argument that the study reaches beyond environment, there should be more samples from areas beyond the eight towns around Boston that the NECS used. It could also be a problem that the majority of the centenarians used had no history of smoking or obesity and were generally small in stature. Granted that using these samples, they found a linkage on chromosome 4, but this does not seem to match the homologous zones for longevity in the previously studied model organisms. There are possible correlations on other chromosomes that track with those model organisms, but the patent that they filed is for the 10 million base pair region on chromosome 4. I am also concerned that the first attempt to scale the study to a larger population resulted in a noteworthy decrease of the linkage’s strength. Scaling it up further restored the statistical strength of the linkage, but the overall strength and valuation of the IP remains in question. We also need to consider the possibility that this 10M bp region will contain genes that other groups are already studying and that the patent is not strong enough to survive a challenge. It is possible that these longevity genes will be related to insulin receptors or free radical management: two areas that several groups or companies are already studying. How strong will the IP remain when there is competition for these hypothetical genes? If that is the case, the company’s major resource will be its SNP datab ase of centenarians, which will cost at least another $10 million to get to a functional state, plus more money to expand and maintain it. I have not seen any market analysis as to how much companies will pay for access to such a database. While Millennium has a somewhat similar model, they are much more pro-active in what they offer their clients, and that is what arguably drives their profits. The database will be valuable, but just how valuable is an important question. We need to know what the likelihood is that building such a SNP database will turn a profit, who specifically would be interested in paying for its use, and how much they would pay. In addition, would Centagenetix receive any royalties or payments for products based off findings from that SNP database? These are important considerations, especially if the possibility exists that the SNP database will have to support the company for any protracted amount of time. There remains a conflict-of-interest issue with Tom Perls and Harvard. If he can be enticed away from Harvard, the study that the company is based on will potentially no longer be available. Perls will be a key founding member of Centagenetix, and is expected be motivated and incentivized to work hard. Without a stake in the company, it remains unclear if that will happen. We also need to consider that if Perls does leave Harvard, will BIDMC still allow Centagenetix the use of the NECS, or should we re-consider the proposal from Whitehead to buy them out? The value of the IP revolves strongly around the NECS and Dr. Perls’ work. There needs to be a much clearer sense as to if or how these issues will be resolved, or else MPM might own a major stake in a company that will require a much larger investment to restore the IP we have assumed they already have. Finally, I want to return to my main point: Aside from a SNP database, what is at the end of the Centagenetix pipeline? Let us assume that they do find a gene or several genes that directly relate to longevity and are not in conflict with another group or company, that they can find the function of these genes, and eventually develop a product built on that discovery. Presumably, the function of this product would be to increase longevity in humans. How would they run clinical trials for this, and how long would they take? If the measure of success is how long someone lives, might not the trials take far longer than is feasible for us to provide funding? Assume that they get past pre-clinical trials; will the FDA even allow such a product to be tested? I th ink that we need to know more about how the FDA would approach such a product, as it seems like the regulatory hurdles for this will not be what most pharmaceutical companies are accustomed to. They are not trying to treat or effect a disease state, but rather to increase longevity. Granted that Ponce de Leà ³n spent much of his life searching Florida for the Fountain of Youth, and that a product like this will appeal to the general public, there is likely to be some serious regulatory and clinical trial hurdles to get it there. We also need to consider how the medical community and public will react to such a product. It seems likely that, given how many of the subjects from the NECS lived relatively healthy lives, the product will have some stipulations about health for maximum efficacy. If the public is required to not smoke, or be obese before this product will work for them then that will significantly affect adoption. In addition, how would the medical community respond to so mething with claims of increasing longevity? I think it would be highly skeptical and cynical. There will be difficulty in both convincing doctors to prescribe it, as well as getting payers to compensate for it. This will presumably be a product that patients will take for the rest of their lives, meaning there will likely be a struggle for both adoption and compliance. The only real gauge of such a product will be how long someone lives, and it will be challenging to demonstrate proof that any increase in longevity is a direct result of Centagenetix’s product. Significant market research needs to be done that considers the varying scenarios for adoption and lifestyle changes, to see if the market size is as big as one would expect it to be. In closing, I acknowledge that other products may come out of Centagenetix that are related to actual disease states or physiological processes. It is possible that they will develop an impressive and profitable drug that is related to the longevity of the patients of the NECS and be yond. Heck, they may even discover the cure for cancer. Even so, there are far too many unknowns and uncertainties in this proposal. The strength of the IP is in question. The availability of the NECS and even Dr. Perl is uncertain. What an end product looks like and what sort of market exists for it. How much more money it will take if they need to build a SNP database to remain in business, or if they have to do another NECS-like study of their own. The risks and uncertainties are sizeable, and the question about actual market size is significant. I do not think that MPM should invest in Centagenetix at this point.

Conflict in Good Country People Essays

Conflict in Good Country People Essays Conflict in Good Country People Essay Conflict in Good Country People Essay The main conflict in the story, â€Å"Good Country People†, is between Joy/Hulga and Mr. Pointer the â€Å"Bible salesman†. Joy had her leg shot off in a hunting accident when she was twelve years old. From then on she was always depressed. She changed her name to Hulga because it was the ugliest name she could come up with and she only wore the rattiest clothing so it was impossible for any person to find her attractive. She also has a wooden leg, which becomes the centerpiece of the focus of the entire story. One day a bible salesman comes along and is invited to dinner by Hulga’s mother, Mrs. Hopewell. During dinner Mr. Pointer becomes fascinated with Hulga. His is eerily attracted to her and she cant figure out why. She finally takes a liking to him and the make their way to the barn so they can be alone. Hulga thinks they are going to make love, but Mr. Pointer is only attracted to one thing, her wooden leg. Once she becomes comfortable with him he begins asking questions about it. He finally just takes the leg from her. She tries to take it back but is too weak with only one leg. She finally realizes he’s a fake when he goes to put her leg in his briefcase and sees I fake bible with a flask and condoms between the cover. She finally comes to grips with who she is after allowing herself to be close to someone who wasn’t who they said they were. Joy finally realizes that she has been hiding who she really was. Her wooden leg made her extremely self-conscious to the point that she changed her name and only wore the dirtiest, rattiest clothing. When someone showed the least bit of affection torwards her she instantly fell in love with him. She opens up to him and finally feels comfortable about who she is. Once he steals the leg she realizes that he was a fake the whole time. She sees that what he was doing with his life was no different than what she was doing with hers. They were both living lies. So not only was there a conflict between Joy and the bible salesman, but there was also conflict between Joy and Hulga as well.

Public and Private Schooling essays

Public and Private Schooling essays Public Education Needs to be Educated Audience: The public school community There is a learning gap between public and private schools. It has become apparent that students coming from public school systems find themselves not prepared for the standard of work that is expected at a university. Yet private school students can make the transition with ease. Public schools need to raise their academic standards to the same level as private school because raising standards will give public school students a better chance of college success. I floated through high school. There was no reason to try any harder, as long as I got Bs and Cs, nothing else mattered. Senior year was a joke. In half of the courses in my senior year, we did nothing but watch movies and play games on the computer, including the teacher. I thought I was supposed to be learning. I didnt have to do a senior project if I didnt want to; there was no final paper to write. I remember my friends who attended private school and how they would always talk of how much homework they had or some paper they had to write. Then I came to college and faced a big reality check. I quickly realized that with the ease of my senior year and public education, I was in no way prepared for what was expected of me. I wasnt ready for the work load or the speed at which the professors wanted it completed. It was like playing catch up for the entire first term. There are many things that can be done to close the gap between public and private schools. Funding is the biggest issue. Public schools just dont have the money to attract the high quality teachers. Many of the teachers that I came in contact with were not very enthused about what they were teaching. This is why teachers should be one of the highest paid occupations. It improves the quality of the teaching and the teacher, which is why students who come from a private school background ty...

How To Use Social Media Analytics To Create The Best Content

How To Use Social Media Analytics To Create The Best Content Data is the currency of social media marketing. It’s the lifeblood of your campaigns. Without it, there’s no way to properly analyze your audience or measure your results. Data is what justifies the time we spend writing posts, crafting campaigns, and connecting with our audiences. Understanding social media analytics is essential for making data useful. Modern analytics tools provide power that marketers could have only dreamed of just a decade ago. However, tools are only as effective as our ability to use them. In addition, data is only valuable as the insights we can extract from it. Download Your Free Social Media Analytics Kit In order to  apply the advice in this post, download the kit below. It includes: A Social Media Marketing Performance Report  Excel template  to help you track your performance metrics. A Social Media Content Creation + Measurement spreadsheet to help you write social posts, organize post images, and store post-level performance data. A Social Media Content Performance Presentation PowerPoint template to help you nail your next reporting presentation. A Social Media Content Strategy template to help you apply your data insights to create better content. The challenge thus facing social media marketers is threefold. Successful practitioners must understand each of the following: How to know which  data needs to be measured. How to find and analyze that data. How to use data  insights  to create better content. In this post, you’ll learn exactly how to slice and dice data like a social analytics ninja. How To Use Social Media Analytics To Create The Best ContentIntroducing  Social Analytics: The Easiest Way To Understand Your Social Media Engagement Bring your social media data together, all in one place, with . With our new Social Analytics capabilities, you can: Measure the success of every social message so you can re-share your most engaging content (and improve future messages). Use real data to prove the ROI of the work you do. Identify trends and understand what your audience wants. Know what's working (and what's not). Save time and see how all your networks are performing within a single dashboard. See Social Analytics  in action:Social Analytics in helps you easily PROVE  your ROI!So, What Does Social Media Analytics Mean, Anyway? This term can mean different things to different people. Are we talking about overall performance on social media? Or, perhaps we could be referencing social media content analysis?  Could we even mean social media audience analysis? This topic gets complex fast, and any of the above answers could be correct. To make things simple, this post will focus on how to understand three  things: How your social media profiles are growing. How your social media content is performing. How to turn data  into action to create better content. Build Your Social Media Analytics Toolbox Every good craftsperson has a quality set of tools. Here are the options we recommend for doing social media analytics work: Google Analytics:  It’s free and powerful. In-App Analytics:  Most major social media networks provide fairly robust internal analytics. Cyfe:  This freemium web app is essential for building custom data dashboards. Simply Measured: These folks offer some excellent free tools to help perform a variety of social media tasks. There are certainly more tools available. However, these are the options we’ll use for the purposes of this post. How To Set Social Media  Goals You need a purpose for gathering and analyzing your data. This means you need to set goals. After all, how are you supposed to hit your target when you’re unsure what you’re aiming for? Let’s outline five basic social media marketing goals you could potentially establish: Traffic: Social media is a vital traffic driver to blogs and websites for many publishers. Follower Growth: The more people following your accounts, the more people you can reach, more easily. Engagement: This is the â€Å"social† part of social media. Likes, shares, mentions, and comments are equal opportunities to build connections with your audience and prospects. This can include industry influencers, current or potential customers, or the audience for your content. Reach / Impressions: Social media content exists to be seen. Getting in front of more viewers means more awareness for your brand and content. These may seem like soft metrics, but there is value in gaining exposure  (as long as you’re not being discussed in a negative light). Conversions: Marketing is ultimately about driving sales. Converting organic social media traffic can be tough. Paid advertising, while inherently more conversion-centric, presents challenges of its own too. However, it is possible to  drive conversions from your organic content. It’s also important to tie social media goals to overall business objectives. Follow this visual guide to map your metrics to your bottom line: Recommended Reading: What Really Is Your Social Media ROI? Align social media goals with business objectives.How To Use Google Analytics For Social Media Analysis Google Analytics provides so much data, it’s easy to get overwhelmed. Before we dive into each specific network, let’s look at how to use this tool to find two key metrics (which apply to all networks): Referral Traffic Blog / Website Conversions Here’s how to find each of these pieces in Google Analytics. 1. Visit your Google Analytics account. Then, click through Overview All Traffic Channels Social. 2. Here, you’ll find data from your referral traffic from every social network. 3.   Next, let’s help you figure out how to find conversions from your social media referral traffic. This requires setting up a Goal in Google Analytics. Once this step is completed, you’ll see Conversions here: If you haven’t set up Conversion goals  for your site or blog, this official video from the Google Analytics team will show you how to do this: How To Understand Social Media Analytics On Every Platform Every social media network has unique purposes and strengths. Before we dig into understanding analytics on each one, let’s ensure you’re using the right platforms to achieve the right goals first. Did you know Google Analytics can help measure social media performance?Facebook Analytics: Which Metrics  Should You Monitor? Facebook’s declining organic reach has made the network tougher than ever for marketers. Here’s how to find the data you need to ensure  your posts are  laser-focused on the right audience: Post-Level Metrics Likes: People may not take time to comment. However, a Like is a quick indication that your post resonated. Pay attention to other emotions expressed too (such as humor, anger, or sadness). Comments: Positive comments mean your post hit the mark (unless your post was intended to elicit a negative reaction). Pay close attention to negative comments as well, however. They might teach you about things you can improve. Shares: You’ve probably heard your boss talk about â€Å"going viral.† Share counts are, in a sense, a measure of virality. More shares generally reflects greater interest in your content. Referral Traffic: Moving users from Facebook to your website helps get your content read. This helps establish your brand as an authoritative voice while increasing the odds your blog and website content will convert readers into customers. Reach: It's getting tougher to reach folks on Facebook. However, it's still an important metric for knowing how many people see your posts. Page-Level Metrics Page Views: More people looking at your page equals exposure for your brand. Engagement Rate: Facebook calculates engagement rate  by weighing the number of people who like, comment on, or share your posts against the total number of people who see your content. The higher this number, the more interesting users find your content. This is helpful for determining what your audience does and doesn’t like. It also provides a barometer for how your efforts are performing overall. Video Metrics: If you’re posting videos natively on Facebook, it’s important to know how long they’re being viewed. Page Fan Growth: More fans means more people see your posts. That equals more people seeing your content, which in turn helps build your authority and even drive conversions. However, do keep in mind that quality beats quantity here. Conversions: If you’re creating Facebook posts that direct to blog posts or web pages with conversion steps, use Google Analytics to monitor those conversions. This will tell you whether the messaging in your posts matches the messaging on your destination pages. It can also validate the persuasiveness of your copy. How To Find This Data Here’s how to use each tool in your box to gather this data. The Facebook Insights tab on your company’s brand page is an easy place to start. It provides an incredible amount of data completely for free. 1.   Find your Facebook Insights tab. 2. Next, you’ll see your Overview page. Here, you can get a quick glance at: Actions On Page Page Views Page Likes Reach Post Engagements Videos You’ll also see an option to Export Data to an Excel or .csv file. This makes viewing detailed Page Data, Post Data, and Video Data a bit easier. 3. Beneath the Overview tab, you’ll find access to more detailed data: Here, you can find everything you need to know when it comes to your page engagement data. How many of these Facebook marketing metrics are you monitoring?Twitter Analytics: Which Metrics Should You Monitor? Twitter analytics are only slightly simpler than on Facebook. Here are the  metrics you should monitor for Twitter: Post-Level Metrics Retweets: Again, odds are someone in your organization has asked you about â€Å"going viral.† The more retweets, the more your content spreads. Replies: A lot of people see a lot of tweets each day. That makes earning  responses difficult. However, if you’re able to generate discussion and replies, you know you’re striking a chord with your audience. Referral Traffic: This is a big one. With Facebook organic reach in decline, Twitter may have more relevance than ever for driving traffic back to blogs and websites. Tweets Linking To You: Feel your ears burning? That’s just all the folks talking about your content and sharing your links on Twitter. Tweet Likes: Validation feels good. More importantly, Likes mean your content is appreciated. The more Likes, the better. Tweet Impressions: Tweets don’t always have to earn engagement to have value. Getting your brand and content seen can yield benefits by itself. Think of it like placing billboards on the information superhighway (we’re going to bet no one under the age of 25 got this joke). Page-Level Metrics Profile Visits: This indicates interest in your brand and what you’re about. Follower Growth: The more followers, the better (as long as you’re attracting the right kinds of people). Ideally, that means people who find your content valuable (and might one day want to buy your products or services). How To Find This Data Twitter offers fairly robust analytics within its web app. 1. Log into your account and visit Twitter Analytics. 2. The first page you’ll see if your Analytics Home page. Here, you can find (as you’d expect) a high-level overview of your performance for the last 28 days. This includes: Tweet Impressions: This is how many people saw your tweets in their feeds. Profile Visits: Self-explanatory. This is the number of times users visited your profile. Mentions: Tracks the number of times your profile was tagged in a tweet. Follower Growth: This is worth keeping an eye on, particularly if growing your following is a priority (as it should be). Tweets Linking To You: This is the number of tweets including links to your website or blog. These are valuable for sending traffic to your blog. You can also quickly see your top performing tweets. All in all, this is a fair amount of data (for free). Pro Tip: Your Top Tweets and Top Mentions are great  places to see which content resonates most with your audience. 3. Next, click the Tweets tab. At the top, you’ll find your daily tweet impressions for the past 28 days. Below that, you’ll find impression and engagement rate data for all your individual tweets. These can be sorted to include All Tweets, Top Tweets, and Tweets And Replies together. The right-hand panel also provides: Overall engagement rate Link clicks Retweets Likes Replies 4. Now, bounce over the Audience tab. The level of data Twitter provides here is almost astounding. You can quickly find out what your audience is most interested in, their household income, what kinds of products they buy, and more. Pinterest Analytics: Which Metrics Should You Monitor? Pinterest is interesting (or shall we say, â€Å"pinteresting† †¦ sorry, we’ll leave jokes to professionals from here on). These are the metrics that you should be monitoring: Post-Level Metrics Saves: These show interest in your content, suggesting it’s something they don’t want to forget. Clicks: Clicks equal traffic. More traffic equals greater chance for conversions. Likes: Likes indicate interest in your content. Make note of what gets clicked and what doesn’t. Page-Level Metrics Average Daily Impressions: Getting in front of more eyes raises brand and product awareness. Average Daily Viewers: Same as above here. Average Monthly Engaged: Impressions are great. Engagement is even better. It means your content was compelling enough to click. Impressions: Similar to other networks, impressions are useful to gauge content exposure. Even if a user doesn’t click, you’ve still created a mental connection. How To Find This Data Simply log into your company’s Pinterest account. Next, check out your Overview page. Here, you can find daily and monthly viewer and impression data: Clicking the More button drills deeper into each top-level section. Your Pinterest Profile: This view displays more data from your top performing pins and boards. It’s worth noting that adjusting the dates allows you to view progression going as far back as you’d like. People You Reach: This view under the Demographics tab provides a simple breakdown of your audience based on location, language and gender. Clicking the Interests tab yields interesting information about what your audience likes. This can be immensely helpful for guiding which content you should pin: Activity: The Activity tab is useful for getting specific data on which pins from your website are driving the most engagement. This is extremely useful for gauging blog content performance on Pinterest. Are you overlooking key insights in your Pinterest Analytics?LinkedIn Analytics: Which Metrics Should You Monitor? This video provides a good oversight of how Insights work for company pages on LinkedIn. Post-Level Metrics Impressions: Each impression is an opportunity to get your message to a viewer. Clicks: Even better than impressions, more clicks means more traffic (and maybe even more conversions). Interactions: Even if it doesn’t result in driving attention to your blog or website, interactions still imply interest in your post. Page-Level Metrics Engagement Rate: This is a clear indicator of how valuable your content is to your audience. Reach: Ideally, you’ll want your content to drive shares so it gets seen by more than just your followers. This measures how many people see your content in their feed. Engagement (Total): While it’s useful to check engagement at a per-post level, this gives you a high-level overview of your overall performance. Visitor Demographics: LinkedIn is a professional network. Therefore, it’s safe to assume most followers will be folks working in your industry. However, this is useful to look at periodically to see what experience levels your followers have. If you’re looking to attract entry-level recruits, but only senior-level managers follow your page, you might consider switching up your content strategy. This is just one example of how this data can be helpful. Page Views: This tells you the number of times someone visits your page. The more interest and exposure you earn for your brand, the better. Unique Visitors: This tells you exactly how many individuals are viewing your page. Again, the more, the better. Recommended Reading: The Ultimate Guide On How To Use Pinterest For Marketing Where To Find This Data There are two ways to gather this data: Manually monitoring each individual post. Under the Analytics tab. Let’s check out the Analytics tab. Start by visiting your company’s profile and clicking here: Scroll down and you’ll find your Reach and Engagement data: The Reach tab is particularly useful for understanding exactly how many people see your posts. Take some time to click  each tab under Engagement as well.  This can give you a detailed view of how your content is performing across the following metrics: Clicks Likes Comments Shares Followers Acquired Engagement Which metrics are most important for marketers to monitor on LinkedIn?Google+ Analytics: Which Metrics Should You Monitor? Google+  makes it possible to analyze performance both within Google Analytics and your Google My Business dashboard (both for Local Pages and Brand Pages). Between these two resources, you can get a decent look at how well you're performing (even if the process of analyzing Google+ performance is slightly more complex, and just a touch less in-depth, than other networks). Fortunately, the folks at Online-Behavior.com have built an excellent guide on the technical intricacies of analyzing Google+ performance using Google Analytics. Plus, our friends at Steady Demand have written what might be the most authoritative post on analyzing Google+ marketing that we've seen.  We'll defer to them for this section. Instagram Analytics: Which Metrics Should You Monitor? Instagram doesn’t provide much data to analyze (yet). However, it’s worth monitoring some basic metrics to ensure you’re getting the most brand awareness for your time spent on this visually-driven network. Here are some of the metrics you should be monitoring: Likes: Given the limited number of data points made available on this network, Likes provide a clear and immediate indicator that your content is compelling. Comments: More comments equal greater interest in your content (provided they’re positive). Engagement Rate: This will let you know if your content is interesting to your audience. Clicks: Links can be placed in bio boxes. This represents one way in which Instagram can drive engagement that goes beyond branding and awareness. Total Followers: More followers means more opportunity to be seen. Where To Find This Data: As of this writing, Instagram is promising to roll out several new analytics features. Head over to the Instagram for Business Blog  to learn more. For now, the team at Simply Measured offers a free Instagram Analytics Reporting tool. You’ll need to provide an email address, but it’s a quick and easy way to get some useful data. These reports can be exported as Excel files or PDFs. How do measure marketing success on Instagram?Blogging Analytics: Which Metrics Should You  Be Monitoring? Lastly, let’s discuss blogging analytics. This may seem like an odd fit in a post about social media analytics. It's also a much deeper topic than we can cover completely here. However, if you run an active blog, it’s important to monitor how your blog content is performing  on social media. These are some of the things you'll want to be monitoring: Traffic: You want readers, right? The more, the better. Visitor Demographics: This tells you if the people visiting your blog actually fit the audience you’re trying to target. Page Views Per Session: If people visit multiple pages per visit to your blog, then you know you’ve hooked their interest. Bounce Rate: If people don’t find your content compelling, they’ll leave. A high bounce rate could mean your content doesn’t match reader expectations, or is otherwise poor quality. Conversion Rate: If your blog posts use lead generation forms to gather email sign ups, this metric tells you how well your calls-to-action are performing. It also tells you  whether the value proposition for signing up seems worthwhile to readers. Social Shares: This is the key to â€Å"going viral† (something you’ve probably heard your boss harping about). Where To Find This Data: If you’re using WordPress (or another blogging platform), it’s likely your blog CMS includes an analytics section somewhere. Google Analytics is also essential here. If you’re looking for a Google Analytics alternative, Piwik  is another similar option to look at. How do you measure the success of your blog posts on  social media?Pulling It All Together: Consider Using Cyfe Cyfe  is a data aggregating web app that brings together data from tons of other sources and services. It accomplishes this by enabling users to create custom data dashboards using widgets. This is extremely useful for doing social media analytics work, allowing you to create dashboards for most major social networks and view your data in one place. A free account allows for five widgets, which may provide enough basic functionality to be useful. Stepping up to a paid account at $19 a month unlocks unlimited dashboards and user accounts. Follow Cyfe’s guide to building a custom social media dashboard  to get started. Another Alternative: View Sharing Stats In If you’re a customer, you have one more option for finding social sharing data. Every blog post within the calendar interface features integrated social sharing stats: You’ll notice Twitter sharing stats are missing due to restrictions with that platform’s API. However, this is otherwise one more useful option to quickly get a bit more insight into your social media performance. How To Turn Social Media Analytical Data Into Actionable Insights You now know where to find data from your social media channels. That means it’s time to figure out how to make use of that data. We’ll do that by building a social media analytics report. NOTE: To complete this process, download the social media analytics template bundle included in this post. For our purposes, we’ll focus on our five main social media goals. These are: Traffic Follower Growth Engagement Reach / Impressions Conversions These aren’t the only goals you could conceivably aim toward. However, they’re the ones we feel the majority of content marketers and social media managers may value most. We also know you’re likely hard-pressed for time. That’s why we’ve built the included Social Media Marketing Performance report  template to be simple to use for quick analysis.  It looks something like this: This template is designed to allow you to track your data all year. Bringing all your metrics into one place makes it easier to view progress over time. The Excel sheet includes some fields pre-filled, but is intended to be easily editable to suit your own selected metrics and purposes. I'm using these free templates to rock my social media analytics:Select Specific Metrics For Each Channel For each channel, select metrics that best support your business goals. Then, set a baseline for performance for each metric on each channel. Your baselines are expected standards for performance. If you fall below your baselines consistently, you know you’re underperforming. Likewise, if you consistently beat your expectations, you’re on the right track (and may need to readjust). Set baselines for every metric following these two steps: 1. Find your average performance for a given metric for the past 90 days. If you're not a mathematician, use the calculation here. 2. Set goals within a reasonable range upward from there. Done. Find The Why Behind Your Data With Social Media Content Analysis The next step is understand the why behind your social media content performance. This requires some subjective analysis of your posts. 1. Look for spikes and valleys in your data. 2. Identify which content was published on or around the days and months where activity rises and falls. 3. Perform a quick content analysis. Look at the content you posted on days where performance spiked (or dipped). Then, find your top three performing posts overall (on a single network) and analyze the following points: Post Copy: [   ] How long is this post? [   ] Does this post pose an open-ended question? [   ] Does this post pose a close-ended question? [   ] What day and time was this post published? [   ] What kind of emotion does this post aim to elicit? Post Image: [   ] Is this a design image or a photograph? [   ] Is this a single image or an image gallery? [   ] Is this image consistent with the company brand and style standards? [   ] Is this image an optimal size for its given social network? [   ] Does this image feature text? Post Link: [   ] Is the content linked to high-quality? [   ] Are the copy and image relevant to this link? [   ] Do links use URL shorteners for data tracking? [   ] Are link descriptions (if applicable) accurate? [   ] Does the on-page content on the linked page clearly connect to this post? Recommended Reading: How To Increase Visibility With Social Media Optimization Use these insights to guide future content creation. If something works well, do it more often. If something negatively impacts performance, stop doing it. It's as simple as that. Over time, you'll get better at understanding which factors influence which behaviors in your specific situation. If you’d like to keep your social media content and analytics in one place for easy analysis, use the Social Media Content Analysis template included in this post download. It looks like this: This template makes it simple to create and store your content assets (copy, images, URLs, etc.) in one document. Then, store your post performance data in the Measurement section. It’s designed to be edited easily, so feel free to add or delete rows, columns, or sections to suit your needs. Are you analyzing your social media content the best way?Use Your Data To Create Better Content Data is most useful when it helps you create better content your audience loves. However, how do you actually execute better content marketing? Start by applying the data you’ve gathered to refine the topics and tactics that perform best. These posts on our blog will help you sharpen your skills too: The 6 Types Of Social Media Content That Will Give You The Greatest Value How to Get Insanely Loyal Followers On Social Media How To Develop A Winning Social Media Content Strategy How To Build A Social Media Editorial Calendar The Easy Way This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% Don't Forget About Social Media Analytics In Each individual social network offers useful analytics functionality. However, will soon let you bring more of that data together, all in one place. With our new Social Analytics capabilities, you'll be able to see what is (and isn't) working, prove ROI, and understand the impact of your efforts across all your networks. Recommended Reading: An Insider's Look At What's New (And What's Next) For Do You Feel Like A Social Media Analytics Maestro? There you have it! You now have a basic social media analytics framework to help you find the data you need fast. In addition, you’re able to store, analyze, and present useful insights from that data to impress your boss and create better social media content. Hopefully, this will help you do more efficient and effective analysis and reporting. We wish you the best of luck in your efforts.

Smoking New Laws and how they changed america Research Paper

Smoking New Laws and how they changed america - Research Paper Example ........................VIII Third Hand Smoke†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..IX Why People Cannot Quit†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..X Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦XI Smoking I. The Twentieth Century’s Take On Smoking Despite all the research that has been done on smoking, millions of Americans still use this form of tobacco. In fact, 45.3 million adults, ages eighteen and over, still smoke in the United States. That is 19.3 percent of the ad ult population (Center for Disease Control, 2011). Tobacco use has been popular for many decades, but in the past, Americans did not know any better. This report will focus on the changes America has made with their smoking laws, and will show the differences it has made in the United States. II. Smoking Laws Today When smoking was first introduced, it became the way of life. Not only was it okay to smoke in your car, it was also allowed in restaurants, shopping malls, and hospitals. If you felt the need to smoke, you did not have to wait until you got outside and ten feet away from the entrance. Nowadays, though, it is against the law to smoke in most buildings and even numerous national parks. If you do smoke in your car, you might be frowned upon, especially if there are children present. Currently, twenty five states and Washington D.C. are completely smoke-free, which includes restaurants, bars, and parks (Center for Disease Control, 2011). III. Why There Are Smoking Laws The r eason there is such a push for smoke-free states is because of the harmful effects of secondhand smoke. Inhaling secondhand smoke is similar to smoking a cigarette, for it can cause just as many problems. Individuals can develop cancer and lung problems that tobacco causes without smoking one cigarette. Because this research was not available a few decades ago, smoking inside a building was not given a second thought. As research progressed, however, smoking laws started to take effect. Not soon enough, unfortunately, because many Americans have become the victims of secondhand smoke. When smoking laws were put into place, the smokers of America were enraged that public smoking was becoming taboo. While a few cigarette users understood the advantages, most felt like it was taking away their rights as Americans. All the complaining, though, did not stop the laws from progressing. According to the executive director of Americans for Nonsmoker’s Rights, Cynthia Hallett, â€Å"T hese smoke-free laws start at a local level. They are based on community demand, science looking at exposure to secondhand smoke and the environmental impact† (Ossad, 2011). Since secondhand smoke is believed to have caused over fifty thousand deaths in the United States, America’s people are standing up for their rights. IV. Smoking Banned Outside In Some States Smoking has also been banned outside in public properties in a few different states. New York City, for example, banned smoking at all parks and plaza’

Managing IT-Enabled Change Essay Example | Topics and Well Written Essays - 750 words

Managing IT-Enabled Change - Essay Example Again, no information directly relevant to practicing or leading to IT-enabled changes can be found in Kotter’s Model. It is guided in another previous research that organizational dynamics of IT-enabled changes must be understood by managers so that the challenging task of implementing advanced IT-enabled changes could be kept from failing (Manzoni and Angehrn, 1998, p. 110). As quoted by Iveroth (2010, p. 136), earlier research focuses more on strategic guidelines and research by Manzoni and Angehrn (1998) also does not address detailed elements of practice much. Still, it is not like previous research on IT-enabled change management could be called nonexistent as it actually recognizes that record for IT implementation has not remained very good. An example of this includes research by Benjamin and Levinson (1993) according to whom, â€Å"technology, business process, an organization must be adapted to each other for such change to be effective†. The researchers have retrieved the information from a total of 12 managers. The rationale behind interviewing only 12 managers is not clear. A better approach would have been to supplement the total number of interviewees with some reference from a research paper that justifies this number to represent the organization of Ericsson as a whole. Although the researchers have made a good effort in drawing information from a three-year case study of Ericsson, yet it is a relatively unusual case in that the evidence is quite specific to the case. It is hard to generalize the findings elsewhere given the technological expertise of Ericsson. Ericsson has been providing telecommunications equipment to the network operators all over the world for a long time, so their interaction with IT is probably much more than an average organization considering their nature of work.   

Philosophy Essay Example | Topics and Well Written Essays - 1000 words - 14

Philosophy - Essay Example Consequences of an action should be important criteria for the people. Velasquez has maintained that various philosophers like Bantham had pursued the philosophy that actions, which result in maximum happiness for maximum number of people, are invariable good and therefore, the end justifies the means if it generates happiness for people. Popularised as act utilitarian theory, the actions, that are designed to benefit or have beneficial cascading effects on others, are morally and ethically right. Morality can only be defined by rationalizing about ‘whether one is inflicting evil on others’. Emmanuel Kant has been emphatic that moral obligations are imperatives and his two Rules define the categorical imperatives: Rules of Universality; and Rules of Respect. The first one makes says that people at all time must act appropriately and the second rules promotes the value of respect and says that well being al all individuals is important and therefore, one should not use others for their own vested interests. Velasquez has preferred the moderated version of Kantian philosophy and believes that people must act in the manner that minimizes harm and promotes happiness amongst maximum number of people. No, ethics are not based on virtues. Virtues can be broadly defined as highly recommending characteristics of moral principles that people aspire for but they are not mandatory code of conduct. Ethics, on the other hand are value based conduct that are needed to lead a worthy life which serves the benefit of the people at large. Therefore, a person may aspire to be generous and honest in his working, but even if he is not generous or honest but he does not harm others by his actions, he will not be considered unethical. The philosophy is part and parcel of every human being and he or she exhibit it through the wisdom and individual perspectives

Open Kitchen Article Example | Topics and Well Written Essays - 2500 words

Open Kitchen - Article Example The former is where all the kitchen activities and the myriad of objects usually in the kitchen is open for viewing of the general public - the consumer/s which comprised of families, couples, friends and just plain hungry people. Intuitively, we may think of the closed kitchen as a kitchen where the customers do not see the food and utensil preparation process. They have no idea of what is happening in the room separated from all other parts of the dining area of the restaurant because of the boundaries such as cement, wood or opaque glass. The question now that concerns us is whether to choose an open kitchen or not. As we will see later in this paper, both scenarios have their advantages and disadvantages for the labor side (chef and assistant cooks) and even for the consumer side (customers). However, we argue that one is more appropriate than the other. Such a claim needs backing and this is what the paper is precisely what this paper aims for - to offer points that can help the kitchen designer in deciding which is more effective, appealing, efficient and attractive for those waiting at the dining table. In the early days, cooking was mainly a public affair especially for the Greek and Roman soldiers who had their rations cooked in a large containers place over burning wood. (Harrison, 1972). However, with the amount of smoke generated and having slaves as their cooks, ensuing generations of food establishments, mostly bars and inns, progressively placed cooking in a separate room. Thus, the open kitchen now transformed to the close type. Describing Closed Kitchens Closed kitchens are spaces not open to the view of the customer. In this setting, cooks and their assistants conduct food preparations such as chopping, slicing and dicing. Stoves and ovens (which nowadays are combined in a single equipment) can be located at the sides or placed at the middle aisle which makes it more accessible to both sides thereby facilitating the cooking process and maximizing space. However, the latter configuration presents some danger especially during rush hours where accidents can occur. Refrigerators are placed at the sides as well as sinks and preparation tables. Some closed kitchens have the dishwashing area incorporated in the room while others have another connected extra room. Exhaust systems are usually placed above stoves to take out heat and smoke as fast as possible. Remember that several stoves and oven besides from blending and other equipments are emitting heat and this should be taken out as fast as possible so as not to further irritate the a lready stressed cook. (Kitchens.It, 2007) The settings in closed kitchen can get very busy and very chaotic. Nevertheless, the trained cook is expected to be able to deal with such situations. What is important to note, however, is that closed kitchens tend to get messy, noisy and smelly and the environment can sometimes get very tense. Figure 1 (a) and (b) presents two usual closed kitchen layouts. (a) (b) Figure 1: Closed kitchens where (a) food preparation is at the middle and (b) stoves occupy the middle setting Source: Google Open Kitchen Images (2007) Open Kitchen Layouts Since the kitchen is open to the public, designers make sure that there is not much dangling cooking utensils. Instead, these are arranged in the preparation table or are sometimes placed in drawers incorporated in t

Mercy killing Essay Example | Topics and Well Written Essays - 2000 words

Mercy killing - Essay Example The terminology mercy killing on the other hand refers to someone taking a direct action to terminate the life of a patient without permission from the patient. The decision to take such an action is usually made on the assumption that the patient’s life is no longer meaningful or that if the patient was in a position to say so, he would express his desire to die (Padilla 219). The distinction between mercy death and mercy killing is that mercy death is voluntary and is conducted with the permission of the patient and often at his request while mercy killing is involuntary and does not involve the patient’s permission or request. None of the actions is more morally acceptable than the other and arguments exist against these actions. Many arguments used against suicide are applicable to mercy death to some extent but the issues surrounding mercy death are complicated by the fact that another person has to do the killing (Padilla 227). If patients who request for mercy de ath would wait to see the results of medical therapy and science, they would probably adjust to their situations and change their minds about dying. Mercy killing is also complicated by the fact that it is done without the consent of the patient and this is a violation of the Value of Life Principle, no one has the right to decide whether a person’s life is worthy. Human beings also have rights and they are not the same as those of animals and no matter what science may say no human being is merely an animal. Question 2: What are the arguments for and against mercy death? Is it morally justifiable in some situations? The first argument about mercy death is that people who are suffering and in pain are usually in a state of fear and depression and therefore cannot simply make rational decisions, if such patients were to wait and see what medical science and therapy can do for them they would probably adjust to their situation and change their minds about dying. The second argu ment states that just as we are generally willing to put animals out of their misery when they suffer, we should do the same for human beings but the rights of human beings to live and die are not the same as those of animals. Western religions maintain that human beings have immortal souls and even non religious humanists talk about the human spirit or personality stating that it should be accorded greater respect than the mere physical self (Padilla 230). Mercy killing is a direct violation of the Principle Value of Life mainly because it involves taking the life of an innocent person, murder is murder regardless of the motive and this is cemented by the fact that patients have not or cannot give their consent for the termination of their lives. The domino argument states that because the consent of patients cannot be obtained, an outside decision about the worth, value and meaning of a patient’s life has to be made but this is a dangerous move because no one has the right to decide if a person’s life is worthy, has value or is meaningful. There is also a possibility of finding cures in future and patients could therefore continue living. In cases of financial and emotional burdens to the family but finances and emotions should not be determining factors where human life is concerned. Both mercy death and mercy killing are not morally justifiable because humane alternatives for both mercy death an

Adam Smith Term Paper Example | Topics and Well Written Essays - 1000 words

Adam Smith - Term Paper Example The behaviour of the economy and its interaction with the agents and actors of the economic system of a particular country has been noted and studied by various economists. This paper shall discuss one of the most noted and prominent economists, along with his contribution, background, and school of thought for the subject. Adam Smith Adam Smith has been one of the most prominent and noted economists of his time. He was born in Kirkcaldy Scotland in 1723, and, later, went to Oxford at the age of 17. In the year 1951, Smith was appointed at Glasgow as a professor of Logic, and within one year, he was made the Chair of Moral Philosophy. Besides being a Scottish social philosopher, Smith was also the founder of the political economy. He had proven to be one of the chief personalities of the Scottish Enlightenment, and had also authored some major academic works including An Inquiry into the Nature, The Theory of Moral Sentiments, 1759, and Causes of the Wealth of Nations, 1776. His spec ial achievement, The Wealth of Nations, is generally regarded as the very first of the modern works in the contemporary economic society these days (Butler, Eamonn, 2007). Through this work, Adam Smith has attained huge respect and reputation, this works has been ranked the most prominent, and significant works ever published in the field of economics. Smith is broadly known as the father of capitalism and modern economics. Later, in the year 2009, the Scottish television channel (STV) ran votes and the economist and writer, Adam Smith, was ranked as the 'Greatest Scots' of all time. School of Thought There are various challenging and competing schools of thoughts commanding different opinions and viewpoints of the economic philosophies. The chief division in the classes of schools of thoughts includes the Classical and Neoclassical schools. Adam Smith was the pioneer of the Classical school of thought, which fundamentally stressed upon the notion of creating economic value and dist ributing the wealth of the economy between various classes including the capitalists, landlords, and the workers. One of the prominent branches of the Classical school is the Marxist school of thought. Economic Theories Just like all other economists, Adam Smith also held his own viewpoints and perceptions regarding the economic cycle that moves the world around. Due to his emerging thoughts on the subject of economic, he introduced the economic theories which included one of the significant economic theories, the Invisible hand theory. The Invisible Hand Theory Adam Smith believed that there was an â€Å"invisible hand’ in the marketplace which has always operated in order to make the markets of a self-regulating nature. This metaphor stated that all the consumers have a free will to select what to purchase and each manufacturer is free to decide what to produce and sell. Such a marketplace sets the distribution of the products and the prices which are of benefit to the ind ividuals in the community and to the community in a collective manner. This is the involvement of self-interest which forces the actors to behave in a beneficial way. The profits are maximized using efficient methods of production. Revenues are maximized through charging lower prices and the returns are maximized by investing in the urgently required industries. Thus, all the effects in the markets occur automatically and dynamically, and this occurrence, Adam Smith has mentioned, exists due to the ‘benevolent invisible hand’. All these effects take place dynamically and automatically (Helen, 2001). Contribution to Economics Adam Smith gave major contributions in the field of economics through

Mercy killing Essay Example | Topics and Well Written Essays - 2000 words

Mercy killing - Essay Example The terminology mercy killing on the other hand refers to someone taking a direct action to terminate the life of a patient without permission from the patient. The decision to take such an action is usually made on the assumption that the patient’s life is no longer meaningful or that if the patient was in a position to say so, he would express his desire to die (Padilla 219). The distinction between mercy death and mercy killing is that mercy death is voluntary and is conducted with the permission of the patient and often at his request while mercy killing is involuntary and does not involve the patient’s permission or request. None of the actions is more morally acceptable than the other and arguments exist against these actions. Many arguments used against suicide are applicable to mercy death to some extent but the issues surrounding mercy death are complicated by the fact that another person has to do the killing (Padilla 227). If patients who request for mercy de ath would wait to see the results of medical therapy and science, they would probably adjust to their situations and change their minds about dying. Mercy killing is also complicated by the fact that it is done without the consent of the patient and this is a violation of the Value of Life Principle, no one has the right to decide whether a person’s life is worthy. Human beings also have rights and they are not the same as those of animals and no matter what science may say no human being is merely an animal. Question 2: What are the arguments for and against mercy death? Is it morally justifiable in some situations? The first argument about mercy death is that people who are suffering and in pain are usually in a state of fear and depression and therefore cannot simply make rational decisions, if such patients were to wait and see what medical science and therapy can do for them they would probably adjust to their situation and change their minds about dying. The second argu ment states that just as we are generally willing to put animals out of their misery when they suffer, we should do the same for human beings but the rights of human beings to live and die are not the same as those of animals. Western religions maintain that human beings have immortal souls and even non religious humanists talk about the human spirit or personality stating that it should be accorded greater respect than the mere physical self (Padilla 230). Mercy killing is a direct violation of the Principle Value of Life mainly because it involves taking the life of an innocent person, murder is murder regardless of the motive and this is cemented by the fact that patients have not or cannot give their consent for the termination of their lives. The domino argument states that because the consent of patients cannot be obtained, an outside decision about the worth, value and meaning of a patient’s life has to be made but this is a dangerous move because no one has the right to decide if a person’s life is worthy, has value or is meaningful. There is also a possibility of finding cures in future and patients could therefore continue living. In cases of financial and emotional burdens to the family but finances and emotions should not be determining factors where human life is concerned. Both mercy death and mercy killing are not morally justifiable because humane alternatives for both mercy death an

Production - Establishing a Business Essay Example for Free

Production Establishing a Business Essay This School Based Assessment is based on a business plan for Otaku Cafe. It is written with the intent to learn what it takes to start a business and to have something to use as a proposal to address potential investors and show the feasibility of the business. Business Description Otaku Cafe will be a cafe where people can come and read and write while enjoying sweet treats and coffee. It will be a sole trader business that sells sweets and beverages made right in the shop, fresh every day. The main objectives of this business will be to make 100% profit and to eventually open other branches all the while satisfying customers and bringing together people who have similar interests and reawakening people’s interest in books. Justification of Location The cafe’s location will be in Heritage Quay on the board walk. This is the chosen location because of the flow of customers who pass through due to the other businesses in the area and the tourists that come from the cruise ship. This location is in town but away from the traffic congestion; roads, water and electricity will also be easily accessible from the location. Also it is near the port, making it easier to get stocks from overseas. The lack of competitor cafes and the ready supply of possible labour from the surrounding area make this an optimum location. Selection of Appropriate Labour Skilled Employees Barista At least 2 will be necessary. They will be responsible for the making of quality beverages, handling the customers Assistant baker At least 3 will be needed. The assistant baker will be responsible for cleaning baking equipment and preparing and organising products in preparation for the baker Waiter / Waitress At least 4 will be necessary. They will be responsible for taking customer orders and delivering them their meals and beverages in a timely manner, delivering the bill to customers and clearing dirty wares from the tables. Sources of fixed and working capital The business premises, vehicles such as vans that may be used for transport of the product and raw materials, computers that are used, machinery such as ovens, coffee machines, heated display cases, freezers, are fixed capital, all which will be essential to the business but can be used to gain funds through their sale though they most likely would not be sold as they would be vital to the running of the business. Working capital will be gained first through small business loans from a commercial bank and will later be created through the money made from the sales of the cafe’s goods as working capital is the variable types of capitol made throughout the course of the business that can be readily converted into monetary funds. Roles of the Entrepreneur Creating and setting the concept the business will be bases on Providing funding for the business Planning for the establishment of the business Organize resources for business operation Type of Production The business will be involved in the production of the service of providing food and goods to customers as well as an entertaining experience at the cafe. Level of Production Production in the business will be on a domestic level, only producing for the local market as it is a more plausible level of production and more fiscally sound. Quality Control Measures Quality control within the business will be maintained through the strict adherence to recipes set for products, the hiring of mostly skilled workers and regular quality checks so as to ensure output of only optimum products and services to the customers. Use of technology Technology used in the business Internet Point of Sales system Accounting software (QuickBooks) Linkages The business will be involved in linkages with wholesale suppliers or producers of coffee, tea and other such beverages as well as suppliers or producers of fruits or fruit jams such as local farmers, producers of flour, dairy products and other suck materials needed to produce the goods of the cafe, to create an economic flow locally and to increase possible output and profit. Potential for Growth Growth within the business will be expected and hopefully the business will have to eventually move to a larger location, purchase more equipment to keep up with product demand and if possible, maybe even open other branches across the island. Government Regulations As a business earning money it will be required to be registered and pay taxes such as corporate taxes which are 2% of profits, custom tariffs, licence for importations and applying for work permits for any non-national employees and fulfilling payments of Social Security and Medical Benefits for employees. Ethical Issues Ethical issues such as the prompt payment of taxes, the correct labelling and advertising of products and the sales of quality goods instead of substandard or shoddy goods are all ethical standards that will be upheld by the business.

Theories of Communication and Language Acquisition

Theories of Communication and Language Acquisition Natalie Ulugà ¼n Introduction What is communication? According to Buckley ( ) communication is the delivery of information from one person to another whereby the intended meaning is understood. Communication is a multi-faceted feature that enables humans to identify with their own socio-emotional world and its relation to others. Communication requires motivation and auditory processing ability. Moreover, the ability to understand and convey messages both verbally and non-verbally use sensori-motor skills. Buckley ( ) suggests communication skills normally develop from birth through early maternal interaction and evolve through the experience of play. However, communication is complex and relies on intrinsic and extrinsic factors for development this can result in some infants not developing the necessary skills for communication. This essay will discuss the processes involved in both the development and deficiency of communication skills in young children and it’s effect on their emotional and cognitive development. Particular significance to the role of play in in this development will be outlined and evaluated. The ability to communicate effectively is essential to human social interaction. Furthermore, communication skills provide the basis for successful edification, relationships and the participation in the wider community (miller et al). The two modes of communication are verbal and non-verbal. Bruce (2005) suggests up to 85% of our communication is non-verbal which includes all non-spoken means of communication such as gestures, body language, expression and sign. Verbal communication uses spoken language to convey information. The human brain, central nervous system, physical articulators and ears are required to produce speech. If any one area has a deficit it will have an effect on speech development. According to Kahim(1998)cites (asha 1983) communication using language requires the comprehension of social interrelations. These can include complex modes such as motivation, tacit clues and social and cultural rules. Buckley () suggests language is a symbolic mode of communication governed by grammatical and social rules .These rules not only encompass semantics, syntax and phonology but also the contextual considerations of language such as sarcasm, politeness strategies referred to as pragmatics (Bloom and Lahey 1978). In view of such intricacies de Boysson-Bardies( 1999) affirms the acquisition of language must be genetically encoded and exclusive to human beings. This is a nativist approach to language acquisition which was embraced by Noam Chomsky. Theories of language acquisition Chomsky (1959) proposed that children have an innate ability to learn language through a language acquisition device. According to Chomsky (1965) the brain is hard wired through genomes to understand a spoken language. He suggests the L.A.D is situated within the auditory cortex. It has also been suggested by Lenneberg (1967) that if language is not acquired by puberty it can never be learnt. This suggests that the ability to learn languages is genetically acquired through synapse connection in the brain and furthermore has a critical period to stimulate its development (Schwartz 2009). The interactionist approach suggests language acquisition is a process influenced by environmental and nativist elements. Vygotsky and Bruner held the view that a child needs interaction with others to support language learning. This is known as LASS Language acquisition support system. Conversely traditional behaviourist’s theory of language acquisition suggests children acquire language through conditions and reinforcement. This is evidenced through observation of a new-born and mother. The new born’s motivation for communication is rewarded by the mother’s interaction. Crystal (1986) argues that children do not simply imitate adults or older children when acquiring language; this is evidenced by the immature and incomplete speech that children develop as a result of applying grammatical rules or possessing inadequate vocabulary. This is evidenced in the following case studies.   The processes involved in development of effective communication Verbal and non verbal language development Primarily, early communication is an expression of need ( Crystal). If an infant’s pre-linguistic vocalisations are rewarded by their needs being met they quickly learn the advantages of communication. Furthermore, an infant needs a warm and affectionate relationship with their caregiver in order to initiate communication. Ferroni et al (2002) demonstrated that early non-verbal communication such as eye gazing contributes to the development of facial decoding and the theory of mind. Theory of mind is a cognitive ability to decode nonverbal communication, deduce the emotional states of others using intuition and cues, as well as understanding a situation from different perspectives. According to Goldberg and Burdick( ) Theory of Mind deficits are caused by cognitive dysfunction and are present in neuropsychological conditions such as Bipolar euthymic and ASD spectrum disorders. This suggests a correlation between nonverbal communication impairment and future social cognitive de velopment. Nonverbal communication continues to develop alongside verbal communication in neurotypical children. According to Elks and McLachlan (2001) the most important process in verbal communication is concentration, listening skills and memory recall. From four months a baby develops strength in their tongue and the in excess of one hundred jaw muscles needed to produce phonology. (Crystal ) begin babbling, the head and neck growth allow vocal chords to sit in correct position for speech consistant with an adult . This suggest there is a biological reason why a baby does not produce speech until ten months. 10-12 months According to ( Volkmar) (Capone )as a child begins using gestures and pointing to objects they will acquire the symbolic language that represents the object however this is not always the case for children diagnosed with ASD. According to Baron- Cohen () young children diagnosed with ASD do not use pointing gesture to request visual attention in the same manner as neurotypical children, inasmuch as a child with ASD can lack motivation for conversation. Communication chain Elks and McLachlen (2008) highlight the complexity of language and communication by categorising the processes in sequential order; this is referred to as the Communication Chain. The metaphoric chain depicts the interdependence of each process involved in order to achieve effective communication. If there is a deficiency in any of these processes it will have an overall negative effect upon language acquisition and communication. The process begins with the motivation or reason to speak followed by choosing the correct semantics, syntax and phonology. The next stage involves the physicality of speech production, motor sensory instructions to the articulators which include the muscles, jaw and tongue. The production of sound then the delivery of pragmatic speech. Interestingly, the mindfulness or â€Å"self monitoring â€Å"of the appropriateness of the speech occurs after delivery. Thus implying that to self-monitor before you have an idea does not take place although it does prio r to a response. Children diagnosed with ASD often have a deficit in understanding pragmatics of a language and can appear rude or their conversation inappropriate (Buckley). According to Volkmar et al ( )they equally lack ability to self-monitor, maintain eye contact and understand non-verbal cues which are the next phases; this is a substantial part of the communication chain. Role of play in language development According to Russell (2006) philosophers and scholars have attempted theorise play and provide definitions. The example by Hugh (1996:16) expresses the fundamental elements of play; â€Å"†¦freely chosen, personally directed and intrinsically motivated.† Frost et al (2005) suggests psychoanalytical theories of play involve a child acting out previous experiences that may have been caused trauma or fear. Or perhaps an emotion that would not be ordinarily accepted. Other theories of play here The EYFS Statutory framework (2008 suggested that play is vital to a child’s development; play should be supported by adults but led by the child thus promoting self-confidence, problem solving and social skills. Goouch (2006) adds, child led play promotes self-esteem and reinforces a child’s identity particulary the imaginary play. According to ( )play supports children to understand speech. Williamson and Silvern (1984) suggests when young children act out a story they demonstrate improved memory and comprehension of the story ( ) suggests language impairment and deficits in imaginary play occur concomitantly. Hughs (2010) notes the similarities between language development and play inasmuch as the required skills for imaginary or symbolic play are likened to the ability to interpret the world through mental representation. Observations were made of a young child actively playing alone commenting on his play activity. Vygotsky, cited in Britton (1994:260) refers to this as â€Å"Speech for oneself†. This gradually diminishes as the child ages and eventually this process becomes internal thought. This process of internalised language is essential for problem solving, reasoning and abstract thinking skills. Concluding that the inability to internalise language would have a negative impact on cognitive development (Miller et al 2013 ). According to Buckley () adult interaction is essential to develop language skills particularly reciprocal conversation aimed at the level of the child’s ability such as motherese or child directed speech. Evidence for ( ) suggest the pauses and intonation of motherese assists children to understand language syntactically .Somoa argues there is no difference in language aquistion in families not practising parentese ( the east) . A child’s socio-emotional development depends on their command of language (Miller). Early infant and carer interaction is essential for all areas of a child’s development. As a child’s language develops they go from talking in the present tense and progressively to the past and future tense. Piaget suggests that not until a child has learned the concept of time will this be displayed within their language use. Conclusion Whitehead (2006) suggests that early skills for communication begin inutero .Evidence from ( ) argue that babies prefer the mothers face and voice, Infants gaze into their carers eyes from ? weeks they will then overt eye contact to cease communication . Someone ( ) attributes the lack of communication in children with ASD to their lack of proficiency in play, particularly for imaginary play. Vygotsky () theorised that play was significant to language and cognitive development. Vygotsky () argues it is necessary for a more knowledgeable other to confirm the correct language use. Piaget theorised that the acquisition of language has a direct correlation on a child’s cognitive development. According to Piaget an infant will not apply nouns to objects until he has reached the cognitive ability of object permanence.. Not until a child reaches the pre operational stage ( About 2) two will they understand the world around them by the use of language and speech.